How and why does the brand pass your standard in performance and imagery?

1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/)

2. Briefly Discuss the following questions in 1-2 pages in CBBE pyramid

• Salience: In what context, and how often, could you recall the brand?

• Performance and Imagery: Describe 2-3 elements that best describe your perception of performance and imagery of that brand.

• Judgement and feelings: How and why does the brand pass your standard in performance and imagery?

• Resonance: Describe the main reason why you feel attachment to the brand, and also describe the nature of your attachment.