Consider the chapter material on functional fixedness and read the article The Cognitive Bias Keeping Us From Innovating https://hbr.org/2013/06/the-cognitive-bias-keeping-us-from, which explores how this concept prevents companies from coming up with innovations.
Then, think of a time when you used creativity to solve a problem that involved using objects in ways outside of how they are standardly used, and describe it in your initial post.
What was the problem? How, exactly, did you solve it, and what inspired your creative solution?