Relation Marketing: Sacramento Kings
Research Phase (Relation Marketing)
Your research should include the information as follows:
About the sport organization that you selected
How did you search (e.g., website, pressed articles, interview)
What strategies/marketing do they use?
Why did they select the strategies?
What were the cases/examples of the strategies/marketing?
What were the pros and cons?
Do you evaluate whether the strategies were successful? If not, what is your recommendation? Even though it was successful, there might be cons. What is your suggestion to cover the cons?