Category Archives: Business

Research and analyse a specific product/service type and category/sector and possible existing competing brands in order to identify a viable market segment and position for your new brand. This may also involve the assessment of potential consumers/customers of your new brand as well as general trends (market and cultural) relevant for the chosen product or service category/sector.

1. Choose a type of product/service (e.g. trainers, corner shop, charity) in a specific category/sector (e.g. sportwear, retail, social care) that you are familiar with and/or interested in. This can be because of your own hobbies, consumption patterns, prior work experiences, family links (e.g. family business) or future career plans (e.g. setting up your own […]

Explain what a cash flow statements are. Briefly describe the principles and techniques are involved in managing cash flows.

Briefly describe the following basic accounting principles. Discuss what they are, why they exist and how they apply to accounting. (Guide: Short) Accrual Principle Accrual accounting is an accounting method where revenue or expenses are recorded when a transaction occurs rather than when payment is received or made. The method follows the matching principle, which says that revenues and […]

Using the Superstore data set provided, determine the decline in sales/profits over the years, and evaluate the use of Excel for pre-processing the data, analysing the data and visualising the data.

Part 1 – 60% of 75% Using the Superstore data set provided, determine the decline in sales/profits over the years, and evaluate the use of Excel for pre-processing the data, analysing the data and visualising the data. You will also need to demonstrate how you can do this practically with the use of any one […]

Produce a report offering information and advice on a Human Resource Management/Organisational Behaviour issue. The issue may be one that relates to a problem in an organisation in which you work or have worked. Or it may address a particular subject area in which you have an interest.

Acting as a consultant you will produce a report offering information and advice on a Human Resource Management/Organisational Behaviour issue. The issue may be one that relates to a problem in an organisation in which you work or have worked. Or it may address a particular subject area in which you have an interest. The […]

How can AI on location databe applied in a sharing economy? What are the opportunities and challenges in doing so? Critically discuss with examples.

The field of Artificial Intelligence(AI)and Data Analytics–which views data as a strategic asset used to help decision making in organisations with the aid of technology –spans between a number of topics that we covered during our lectures: descriptive/predictive analytics, machine learning techniques, deep learning/neural networks, recommendation engines etc. Considering the abovebut not limited to these […]

Explain through reference to theory, the method the firm used to establish the global value chain element(s) in the host location e.g. Joint Venture, FDI

1) For a firm of your choice ( choose AMAZON), explain through reference to theory and other secondary sources, its global value chain and the elements it has located in a host location (500 words). 2) Explain through reference to theory, the method the firm used to establish the global value chain element(s) in the […]