Category Archives: Business

Demonstrate the use of the normal distribution, the standard normal distribution, and the central limit theorem for calculating areas under the normal curve and exploring these concepts in real life applications.

Competency Demonstrate the use of the normal distribution, the standard normal distribution, and the central limit theorem for calculating areas under the normal curve and exploring these concepts in real life applications. Scenario Frank has only had a brief introduction to statistics when he was in high school 12 years ago, and that did not […]

Using the Coca-Cola brand, discuss and analyse the brand building blocks of the CBBE model/framework and their sub-dimensions, highlighting how the Coca-Cola brand established brand resonance.

b) The CBBE framework/model provides a unique point of view on brand equity. Using the Coca-Cola brand, discuss and analyse the brand building blocks of the CBBE model/framework and their sub-dimensions, highlighting how the Coca-Cola brand established brand resonance. (8 marks) c) According to Keller, the rapid expansion of the Internet and continued fragmentation of […]

Describe the approach taken to running the business and the employability skills employed. Include a summary of the Business results.

Assessment is based on a business simulation model from SimVenture. Focused on the first 6 months of a company’s life, Students must think about almost all aspects of start-up and small business management. Juggling money, time, skills, stress and tiredness, students must analyse all available information, make decisions and deal with arising consequences. Incorporating key […]

What are some of the takeaways from this course that you intend to keep with you as you advance your academic and professional career?

Take a moment to reflect on your experience in the course. What are some of the takeaways from this course that you intend to keep with you as you advance your academic and professional career? How has your definition of leadership changed? In the future, do you plan on using your leadership development action plan […]

Select three tobacco companies and determine the history and current target audience/consumers.

Assignment 3 Read about the advertising of tobacco products in chapter 3. Select three tobacco companies and determine the history and current target audience/consumers. For example, Marlboro was targeted for women originally in the 1920s. In the 1950s, the audience changed to men mostly. The Marlboro Man came about in the mid-1950s. You may do […]

. Determine which external factor has the greatest impact on social class. Predict two ways that social class will affect consumer behavior in the next ten years.

Go to the United States Census Bureau’s Website and explore the American FactFinder, Take note of the market segments (population, age, business and industry, education, housing, income, origins and language, poverty, and veterans). Examine the differences in the decision-making between the segments. Propose two ways that marketing managers can use the differences to their advantage. […]

Explain Given the fact that he will be opening a restaurant and knowing a little about his personal situation, what legal form of ownership would you recommend he use?

Case: Eddy has the world’s best recipes for Chili and Hot Dogs, and at the urging of family and friends, is finally opening his restaurant, “Fast Eddy’s”. He has ample personal resources from his fortune earned as a stock trader, so finance is not a concern. He does however, have limited experience as a business […]

Give an overview and decide which of the motivation theories does the company appear to be using? Explain why you believe that is the method they are using.

This week, we discussed motivation theories. Various journals and websites feature “best companies to work for” lists. Locate one of these lists and find a company that does a great job of attracting and motivating high performers. Learn as much as you can about the company’s management philosophies. Give an overview and decide which of […]