What can you do to improve future short research presentations?

1. Ensure to use less than 10% of citations throughout the paper. 2. What tool did you use to record your video? (I used Screencast-O-Matic) 3. What was the most difficult task to accomplish this assignment? 4. What can you do to improve future short research presentations? 5. Use as many references as needed to […]

Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?

Introduce the company/brand/organization. Explain why you selected it.  Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix.  Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are […]

Discuss if you believe it is possible for a company to cater to both its best interest and that of the consumer conjointly or if one always has to prevail.

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect […]

Discuss:do you think that marketers have a social responsibility to be inclusive? Can you find examples of marketing campaigns that are or are not inclusive? And how does that support your thinking on marketers’ social responsibility?

Marketers leverage bias in order to communicate effectively and directly to their various audiences. However, some of the unintended consequences of leveraging these biases is the continued support of stereotypes, racism, sexism, and other exclusionary viewpoints that can lead to social unrest and inequality. In this week’s discussion, do you think that marketers have a […]

Evaluate the advantages and disadvantages of financing options (e.g., mortgages and loans; lines of credit, leases; bond financing) for a specified capital improvement or equipment project.

Capital-equipment budgeting is typically related to the expansion of current services. This type of budget must be justified and requires a viability or return on investment analysis. Evaluate the advantages and disadvantages of financing options (e.g., mortgages and loans; lines of credit, leases; bond financing) for a specified capital improvement or equipment project.

Explain how Bobfit might ensure that it develops a clear market orientation to support its growth.

1. Applying a suitable framework, explain how Bobfit might ensure that it develops a clear market orientation to support its growth. 2. Set out and assess suitable analysis tools/techniques that might be used to generate insight into the opportunities and threats emerging from an organisation’s environment. 3. Using suitable frameworks, recommend a targeting strategy, positioning […]

Define Matrix Structure in terms of a integrated global structure

1) Define Matrix Structure in terms of a integrated global structure 2) Define ethnocentric and polycentric staffing approaches. 3)Define culture shock and reverse culture shock and explain how do you avoid them. 4)If a company is hiring an expatriate from their Lawrenceville, NJ office to work in China, how should they handle the selection process? […]