What are the 4 Es? What social media elements work best for each of the 4 Es?
Category Archives: Marketing
What do the four quadrants of the portfolio analysis represent?
What are the five steps in creating a marketing plan? What tool helps a marketer conduct a situation analysis? What is STP? What do the four quadrants of the portfolio analysis represent?
List the four macro strategies that can help a firm develop a sustainable competitive advantage
Marketing strategy What are the various components of a marketing strategy? List the four macro strategies that can help a firm develop a sustainable competitive advantage
Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts.
.1 Define a marketing strategy. .2 Describe the elements of a marketing plan. 3 Analyze a marketing situation using SWOT analyses. 4 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. 5 Outline the implementation of the marketing mix as a means to increase customer value. 6 Summarize portfolio analysis […]
What are the four components of the marketing mix?
What is the definition of marketing? Marketing is about satisfying and What are the four components of the marketing mix? Who can perform marketing?
What are the seven types of customer motivations for using mobile apps?
Customer motivations What are the seven types of customer motivations for using mobile apps? What are the four options for pricing mobile apps? What are some of the most popular types of mobile applications?
Describe the components of the 7C online marketing framework.
Marketing framework. Describe the components of the 7C online marketing framework. Differentiate between organic and paid search.
Which of the following is not a function of marketing’s value creation process?
Which of the following is not a function of marketing’s value creation process? Capturing value Delivering value Communicating value Exchanging value All of these are part of marketing’s value creation process. Value creation is the central activity of marketing. Which is not a benefit to the firm from engaging in value creation and the ongoing […]
Describe how marketers create value for a product or service.
Role of marketing. Define the role of marketing. Detail the evolution of marketing over time. Describe how marketers create value for a product or service.
What does he mean by the attention economy and how does the Hype Machine feed off it?
Read the book attached, and then listen to the following podcast: https://podcasts.apple.com/us/podcast/the-digital-insider-with-sinan-aral/id1626677736?i=1000585444737 Answer the questions below: According to the author what is The Hype Machine? The author speaks to the good, the dangers and our role in social media. Summarize what they are. What travels faster fake news or the truth? How does that happen? […]
