Category Archives: Marketing

What was your most interesting discovery or takeaway from the video?

2.2 – Learn & Earn (LinkedIn Learning) Review the following LinkedIn Learning resource: Project Management Simplified (LinkedIn Learning/1:44)Links to an external site. Note: If you have difficulty accessing the LinkedIn Learning resources,access the LinkedIn Learning page (Hunt Library)  Links to an external site.and search for Project Management Simplified. Why learn about project management in a marketing […]

Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?

Part-A:  Case Study Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: Perform a SWOT analysis for Starbucks and Dunkin’ […]

Describe at least three risk challenges that team members faces when dealing with risks at Global Green Books Publishing and provide a rationale for your choices.

Read the 9 mini-case study series from the Project Management Institute on the Global Green Books Publishing company before starting this assignment. The readings were assigned during Week 6. Write an eight to ten (8-10) page paper in which you: Describe at least three challenges that project managers face as effective risk managers at Global […]

What are the main ways in which processes are man-aged to accommodate environmental regulations?

Classify the following types of processes as continuous, assembly line, batch, job shop, or project: Doctor’s office Automatic car wash College curriculum Studying for an exam Registration for classes Electric utility Why are assembly-line processes usually so much more efficient but less flexible than batch processes? Give three reasons. The rate of productivity improvement in […]

Which strategies do you believe will be most successful for the two firms in the future? Why?

Part-A:Case Study Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. […]

How might consumers behave differently in metaverses than in the offline world or previous generations of internet-based platforms (e.g., ‘traditional’ ecommerce websites, shopping apps)?

Bolstered by the continuous advancement of technologies such as VR/AR/MR and blockchains, metaverses are anticipated to become a dominant Internet-based platform. The rise of the metaverses may impact marketing tactics and strategies of businesses of all sizes. (200words for each question) How might consumers behave differently in metaverses than in the offline world or previous […]

Does the list of accepted projects change from Part 2?

(Problem 10-41) Grosvenor Industries has designated $1.2 million for capital investment expenditures during the upcoming year. Its cost of capital is 14 percent. Any unused funds will earn the cost of capital rate. The following investment opportunities along with their required investment and estimated net present values have been identified: Project Net Investment NPV Project […]

What are the benefits and challenges of implementing an IMC?

Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screencast-O-Matic and a presentation software of your choice (PowerPoint, Prezi, etc) record a screen capture. Begin by creating your PowerPoint/Prezi and include: 1. Why are integrated marketing communication plans so important to marketers? 2. What are the benefits and challenges […]