Category Archives: Marketing

Describe the marketing effort and the population targeted.

Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. (Links to an external site.)” To what extent do you concur? Review the discussion on marketing to vulnerable populations in Chapter 8 of Hartman et al. (2021). Is such marketing ethically responsible? Is […]

How will you tie your sponsorship element into your promotional mix?

Market Research Pick a professional organization. Define your product/company’s target market Describe why a sponsorship with the organization is an good way to reach your target market Identify 3 sponsorship objectives and label if these are direct or indirect objectives For this example there is no budget set remember, you will need to be able […]

How does Dunkin’ Donuts use its strategy to differentiate itself from its major competitors in the Coffee and Breakfast market?

2.2 Action Required: Chapter Reading: Read Chapter 1 “Marketing Overview” from the text book – Dhruv Grewal & Michael Levy (2022) “Marketing” (8th ed.). McGraw-Hill Education. Video link: Watch the following video. Dunkin’ Donuts: Delivering on the Brand Promise https://www.viddler.com/embed/718256fd 2.3 Test your knowledge : Discussion Question 1: Identify the items of each of the […]

Compare the firm’s mission statement to the products and services it sells.

Write a brief history of the firm. This should be a paragraph (at least five sentences). This is something you google. Many companies have some information about their history on the company website. Mission Statement: What is your firm’s mission statement? Does it appear to be related to what the firm does? Compare the firm’s […]

How would you defend the decision to offer so many options to meet buyer needs?

For your Unit 4 Complete assignment, write a narrative essay  in which you address and discuss the questions and statements listed below. Respond to the following questions: Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization’s product portfolio that reflects its width  and depth […]

How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?

Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions; 1. How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing? 2. How is customer information used as a part of […]

How would you write the null hypothesis if you wanted to test the differences statistically?

For this discussion, you will use a census website that posts information on variables observed in the city of Atlanta, Ga. Here is the website address. https://www.census.gov/acs/www/data/data-tables-and-tools/data-profiles/2017/ Once you have selected your variable and obtained the information, answer the following questions: Was there a difference in the values of your variable? How would you write […]

What is the impact on competition, price, product, promotion, and place in the introduction stage, growth stage, maturity stage, and decline stage?

1-What is marketing?  Which are the four requirements of marketing to occur? 2-Briefly explain 4 p’s of the marketing mix of a product. 3- Explain 8 p’s of marketing mix of service. 4- what is a marketing system? Briefly explain the three types of vertical marketing systems which are the corporate system, contractual system, and […]

Is Brandon an employee of Shedmax or an independent contractor?

Question I – Brandon installs sheds and storage buildings for Shedmax, LLC. Brandon must be at work each day by 8:00 a.m. and is off at 5:00 p.m. and is paid at a rate of $12/hour. Brandon uses tools provided by Shedmax to do his work. However, when Brandon is completing the installation process, he […]