Unit 8 Discussion SM Scenario: Walmart The U.S. Justice Department is suing Walmart, alleging that it unlawfully dispensed controlled substances through its pharmacies. This is on top of other civil lawsuits against Walmart from states and city governments and individuals for filling opioid prescriptions. As background, go to NPR’s December 23, 2020, article on https://www.npr.org/2020/12/23/949525020/walmart-is-latest-big-name-company-embroiled-in-opioid-crisis […]
Category Archives: Marketing
Select one topic from the table and play the role of a marketing manager.
9.2 What Would You Do? Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is guiding your decision.
How did the organization handle the crisis using online marketing channels?
8.2 Connecting to the Customer Discuss In your initial post, describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined segments or individual buyers to build customer relationships, a brand community, and/or sales. Examine and summarize the crisis situation. How did the organization […]
How might Qantas have approached its advertising campaign differently?
7.3 – Assignment: Case Study – Facing Some “Home” Truths (PLG1) Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas Airline flying above the clouds.Analyze the following case study from the Hunt Library: Baumann, C., Bretherton, T., Troy, S., and Taksa, L. (2017). Facing Some ‘Home’ Truths: Brand Backlash and the Case of […]
Do the tactical actions support the strategic focus of the brand?
9.3 – Assignment: Final Marketing Plan Submission (PLG1) You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and […]
Analyze competitiveness within and beyond the sport industry.
Analysis of a Specific Global Market II. Market Feasibility B. Analyze competitiveness within and beyond the sport industry. C. Examine the market potential (such as social, cultural, political, financial, and demographic fit) and market trends of the specific foreign market into which your organization plans to expand. (Denver Nuggets) is the focus
Analyze the use of individual consumer bigdata by big tech firms and the impact on society. Support with cited research.
Unit 7 Discussion MBA630 SM From the United States, to Europe, and China, big tech firms are under scrutiny of government regulators around the world. This includes companies such as Facebook, Amazon, Google, and Alibaba. These firms have grown into cross-border giants that pull in massive funds from advertising and sales. The major tool they […]
How does your products unique offering relate to the price and your target audience?
The Plan-Pricing Write a well-sourced paper not to exceed 2 pages on how you plan to price your product? What are competitors prices and strategy. How does your products unique offering relate to the price and your target audience? Use the outline provided as a guide.
Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.
Think about some of the subcultures to which you belong. Identify two or more subcultural groups to which you belong. Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.
What do you believe were the most important key elements of Volkswagen’s Strategy 2018-Where did they fail?
Read the article: “A Real-Time Case Analysis” and then perform a case analysis that covers the following questions: 1. In your own words, what is Volkswagen’s Strategy in 2018 that was originally announced in 2008? 2. What do you believe were the most important key elements of Volkswagen’s Strategy 2018? Where did they fail? 3. […]
