6.2 – Discussion: Now Open for Business Overview Various discussion bubbles on a blue background.A vertical marketing system (VMS) involves the key members of a distribution channel producer, wholesaler, and retailer working together as a unified group to meet consumer needs. The most common type of contractual vertical marketing system is a franchise organization. Visit […]
Category Archives: Marketing
What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?
6.3 – Assignment: Case Study – Distribution Strategy and Strategic Alliances (PLG1 Perry’s Ice Cream Distribution Strategy and Strategic Alliances Business man’s hand holding pen pointing to an open laptop with data and icons with a note book on the desk. Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. […]
How do your customers define value-How do you plan to keep your customers loyal.
Marketing Strategy Assignment Write a well-sourced paper not to exceed 2 pages on who your customers are and how you plan to connect with them. How do your customers perceive value? How do your customers define value? How do you plan to keep your customers loyal.
Identify the larger strategic implications found in common between your post and your peer’s post.
Unit 4 Strategic Marketing Peer Response It is important that marketing professionals become comfortable receiving and giving constructive criticism. This is an important component in one’s professional growth and development and a core competency for leaders. You will be expected to read the initial posting of at least TWO peers, and then provide constructive criticisms […]
How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on?
Target marketing discussion post Tell us about your selected product or service. Research into specific items: target market and market segmentation. Your post should contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on? […]
Brief background about the company you are studying.
Coca Cola marketing strategy Select any agribusiness or non-agribusiness company or organization and prepare a 12 paged case report (1.5 spacing). The case must clearly evaluate the marketing strategy of the company based on its (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept; (5) societal marketing concept. The case must also […]
Design or choose a system to help the company solve its main problems.
Analysis of Existing System (5 Marks). Analyze the key problems of the existing system used by the company (2). Also, discuss the Information Systems used within the company (3) for example: Transaction processing systems (TPS) Enterprise Resource Planning (ERP) Systems Functional Area Information Systems Business intelligence DSS (You can discuss any points that you learned […]
What recommendations would you make to PayPal CEO Dan Schulman to improve Venmo’s competitive position?
Part 1 .Case Study 3/ Alibaba 31 What steps will Alibaba need to take to retain a dominant and competitive position in China’s domestic market? What are the domestic competitive threats? How would you characterize the international competitive landscape in e-commerce? Who are the international competitors? What are the international opportunities? Which regions of the […]
Explain the 7 Cs of the customer-website interface.
Digital markerting Explain the 7 Cs of the customer-website interface.
Who are the influencers you will employ and why you selected them?
In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry). The selected business has decided to launch a […]
