Unit 3 MBA630 Peer Responses It is important that marketing professionals become comfortable receiving and giving constructive criticism. This is an important component in one’s professional growth and development and a core competency for leaders. You will be expected to read the initial posting of at least TWO peers, and then provide constructive criticisms to […]
Category Archives: Marketing
what type of analysis should be carried out to answer this question?
Trend or a Fad? Of the three styles identified _tie-die, splat, and ombre), which, if any, is a trend (i.e.g an enduring change in style) rather than a fad (i.e. a short-term craze)? And what type of analysis should be carried out to answer this question?
What are the tradeoffs of the strategy?
The Strategy of Trader Joe’s Explain the market positioning strategy of Trader Joe’s. What are the tradeoffs of the strategy? Are these tradeoffs beneficial or harmful to Trader Joe’s? How ALDI can help in positioning? Why or why not?
Explain the four strategies for growth: market penetration, market development, product development, and diversification.
Travel Agency For Lee – Travel Business. For assignment 1/2, you are a consultant for Lee’s Travel Co. The location is the zip code for where you (each student) live. (85142) Are you ready to help Lee with Assignment 1/2? Summarize the basic components of a marketing strategy. Read the scenario and respond to the […]
what way can healthcare marketing be used which “cross the line” and offer outcomes, assurances and/or guarantees?
Healthcare organizations use various methods to collect and report data when conducting market research. Organizations need to establish ethical standards for the research process, from how this data is collected to who it is when they collect it and how they report it. For this discussion, you examine ethics in market research and recommend strategies […]
Write reasons why you chose to prepare a marketing plan for this firm, and
The one page abstract should identify: (1) the name of the firm, (2) a short description of the firm’s purpose, (3) reasons why you chose to prepare a marketing plan for this firm, and (4) key issues the firm is currently experiencing.
Identify at least three examples of how place and or product is used to reinforce the gender targeting.
Pick one of the two brands and visit their website Sport Clips (Links to an external site.)Links to an external site. or Sister Snog. (Links to an external site.)Links to an external site. Identify a site page – landing page or otherwise – where place and/or product is featured. Remember; place encompasses physical and virtual […]
What is the opportunity cost of the eliminated $200,000?
(Problem 10-41) Grosvenor Industries has designated $1.2 million for capital investment expenditures during the upcoming year. Its cost of capital is 14 percent. Any unused funds will earn the cost of capital rate. The following investment opportunities along with their required investment and estimated net present values have been identified: Project Net Investment NPV Project […]
How could the brand improve its content marketing strategy?
Write an analysis of a business or non-profit business’s marketing strategy. Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?) Identify […]
Describe how marketers of the product or service could overcome the risk.
Think of a product or service that you use that pose any types of risk on you. And then describe the followings: Describe the product or service and its associated risk. Describe how the risk affects your decision-making. Describe how marketers of the product or service could overcome the risk.
