All of the following are elements of a product except brand name. quality levels. packaging. warranties. All of these are elements of a product. Which of the following is a subjective measure of brand equity? Brand name Brand awareness Brand quality Perceived value All of these are subjective measures. (Answers to these questions can be […]
Category Archives: Marketing
How is Chobani positioning its various product categories currently?
1.Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has defined for its offerings? Is Chobani’s introduction of yogurt for children a brand extension or a line extension? How is Chobani positioning its various product categories currently? How is it communicating its current positioning strategy? […]
How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example of how a company can use this to their advantage against a competitor. 3.What company has the best effective marketing strategy
What the company is currently working on but hasn’t released to market yet.
Boston Matrix; Sony 1. Question Mark/Problem Child – what the company is currently working on but hasn’t released to market yet. Unclear if it will be a success or a failure. 2. Star – the hot new product that the company is selling at a premium and the category is growing at a fast rate. […]
Write a letter that will go out to all major donors to the university convincing them of the necessity for the Recreation and Athletic Departments to embark on a project creating a new Outdoor Field Recreation and Athletic Facility Area.
Write a letter that will go out to all major donors to the university convincing them of the necessity for the Recreation and Athletic Departments to embark on a project creating a new Outdoor Field Recreation and Athletic Facility Area. Items to touch on: 1. overall cost 2.Write types of material that will be used […]
Explain how marketing using characters or cartoons affects children to want unhealthy food.
Explain how marketing using characters or cartoons affects children to want unhealthy food.
Could you use digital media to support customers’ advocacy? And how? (200-250words).
How can you implement relationship marketing for your campaign? (Refer to ch6) a) Could you create a virtual community? And how does it help the relationship marketing.(200-250 words). b) Could you use digital media to support customers’ advocacy? And how? (200-250words).
what the company is currently working on but hasn’t released to market yet.
Boston Matrix on Sony. There are 4 categories: 1. Question Mark/Problem Child – what the company is currently working on but hasn’t released to market yet. Unclear if it will be a success or a failure. 2. Star – the hot new product that the company is selling at a premium and the category is […]
How is the team using branding/brand identity to create a consistent look/feel to the proposal?
Download this guide from MeltwaterMeltwater A leader in media analytics, to better understand paid, earned, owned, and shared (typically, we see ‘shared’ lumped in with earned, but they’ve made it a separate category) and create notes on how you can use what you’ve made so far to fit the three categories. It’s possible that you […]
How accurately does VALS2 describe or explain some of your own consumer behaviors?
Assignment 2 – VALS2 & You: Understanding Yourself as a Consumer Length: 1000+ words. Remember, 1000 words is a minimum. Don’t let it hold you back from writing more than that unless you want the minimal grade. Be thorough and complete. Topic: Take the VALS2 survey at https://tinyurl.com/22w2dh4 Objectives: Using concepts we have studied so […]
