Category Archives: Marketing

Discuss how you would approach an inventory audit of a grocery store and address the issues of

Provide an original and substantive response to the questions posed in your Assignment in a minimum of 200 words. You learned in your Reading about the risks and internal control structure for inventory. Grocery stores present unique challenges with inventory. In addition to a high volume of transactions, there are also temperature and shelf-life considerations […]

Explain the international marketing approach of the company, accordingly to the EPRG framework, and argue your opinion.

International marketing task 1 Describe briefly the company allocated to your team, mentioning its year of establishment, field(s) of activity, its recent turnover (2021), and the number of countries where is present (exports or direct investments) Explain the international marketing approach of the company, accordingly to the EPRG framework, and argue your opinion. Propose a […]

Describe how the Target Customer Persona feels or what you want them to experience during each identified step and/or touchpoint and why

Project: Get Ready to Market Make a copy of this Google doc template or download the PPT template from the resource section of this project. Make sure to complete each section. When you are ready, save your file as a PDF and submit it. Option 1: Imagine that you have been tasked with creating a […]

How often are you going to run the advertisements? Will there be a specific time of day that is most beneficial to run the commercials?

Write a paper of 600-750 words in which your group develops and describes an advertising budget for a local big box retailer (use Target) for a 3-day sale. Cost- What is the budget for the 3-day sale? Discuss the local television channels and magazine, billboards or local newspaper you are going to advertise in. State […]

What makes a country more or less attractive from another for expansion through merger and acquisition, and if some countries are better suited for such purposes, why?

International markets provide a tremendous opportunity for business expansion for a variety of reasons by merger and acquisition. Answers that are short and only in list form, What are the principal reasons for an existing company to seek out global markets for expansion through merger or acquisition rather than seeking to expand internationally directly through […]

Identify and explain 4 key challenges facing a small business who wants to sell their products online through their website

Answer the 5 following questions in paragraph form- Question 1: Identify and explain 5 reasons why you think it is important for a small business to have a website. Question 2: Identify and explain 4 key challenges facing a small business who wants to sell their products online through their website Question 3: Identify and […]

How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?

Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: How does marketing impact the consumption of water, and how has this […]

How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?

Case 1-3: Apple vs. Samsung (at the end of Chapter 1, in the discussion area of your textbook). Answer questions: 1-20, 1-21, 1-22, 1-23 1-20. In 2013, Apple introduced the iPhone 5c to attract consumers who were not willing or able to pay a premium for an Apple device. The price was about $100 less […]