For this discussion question consider what organizations and surveys you may opt-in to provide answers to their questions and why you have chosen to do so. If you have not opted in to completing surveys, do you read reviews left by others before you make a purchase? Do you read articles by magazines like Consumer […]
Category Archives: Marketing
How do you see this conflict of wanting privacy, but also wanting to be known?
For this discussion question consider the contradiction between self-disclosure and privacy. As Dr. John points out we trust people who are more open, forthright and honest. We distrust people who seem to withhold information about themselves. We also have an internal conflict of wanting to share information about ourselves, (our favorite subject to talk about […]
How long have you been loyal to these firms, and why will you continue to remain loyal?
For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why. What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In addition, for the […]
how familiar are you with the organizational culture that you aspire to work with or to serve?
Personal Marketing Plan (PMP) Assessment: Using the Personal Marketing Plan (PMP) Presentation Template/Outline (also found in Course Documents), complete your own Personal Marketing Plan Presentation. Be sure to use PowerPoint in creating your presentation. Be creative After all, the “product” you are trying to sell is YOU If, however, you are interested in starting your […]
What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies?
Social Media Audit: Target Conduct a SWOT analysis of your brand TARGET and include three items for each section. (Remember, from a Social Media perspective, not overall business.) After conducting this audit, how do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your […]
Describe how the company differentiates its product and positions its brand.
Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or […]
It is a benefit to us as shoppers to have them know what we are looking for?
Week 2 Discussion In class, we discussed how government can use AI (artificial intelligence) to track our whereabouts. However, perhaps equally importantly – companies are also tracking us in able to sell us their products. After reading this article, give your opinions on the following: https://www.nytimes.com/interactive/2019/06/14/opinion/bluetooth-wireless-tracking-privacy.html 1. Are companies acting ethically when they use this […]
Write characterize how business establishments are classified under the North American Industry Classification System (NAICS).
BAM306 – PRINCIPLES OF MARKETING Essay Assignment 2.Write characterize how business establishments are classified under the North American Industry Classification System (NAICS).
Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.
BAM306 – PRINCIPLES OF MARKETING Writing Assignment 4 ESSAY: Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.
How might they revise their strategies to align with good ethical practices?
Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for […]
