Proactive Strategies in the Macroenvironment Since Tesla started selling automobiles, Zachary, Tesla’s CMO (Chief Marketing Officer) has guided the brand to go further and faster than any other vehicle startup in history. He has created the image that Tesla is to cars what Apple has long been to consumer electronics, with the same kind of […]
Category Archives: Marketing
Identify two to three common threads that relate to the course textbook.
Topic: Service Blog You will be required to post two service blogs outlining and analyzing service encounters. After each service encounter is described, the experience will be analyzed in relation to the course and textbook chapter concepts. Each of us experiences service encounters including at restaurants, banks, airlines, phone and cable providers, on busses, at […]
What recommendations would you make to the company going forward with regard to the levels of segmentation in Figure 2?
Topic: Karma Automotive Q.1. (a) Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why. Use research/data to support your answer. (25 points) Figure 1: Segmentation Approaches Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation (b) Using segmentation approaches listed in Figure 1, develop […]
Explain how you would justify the target market Samsung should approach for their Samsung Galaxy Note20 phone here in your New England territory.
Topic: Product Selection and Understanding the marketing mix You have just been promoted to the position of Regional Manager of Marketing for Samsung New England. Considering the Samsung’s adopted global strategies and mindset discussed in Chapter 1 (page 2-4), use Exhibit 1.5 and explain how you would justify the target market Samsung should approach for […]
What price will you charge and how will you determine what price to charge for your product?
Brand Extension Marketing Plan 1.0 Executive Summary In 4 – 6 paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include: Product Benefits Target markets Customer needs Value proposition How you would market on a national and global level Show an understanding of other cultures, global relationships, and global dynamics in the marketplace 3.4 […]
. Describe how a marketer could develop differing marketing strategies to target your personal use of goods or services.
Question 1.) In their personal lives, people routinely purchase goods or services. At times, they “need” or “want” something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in “goods” is […]
What would a successful campaign look like for your product?
Topic: Social media marketing plan You will prepare a social media marketing plan for an AAC Company that is working on introducing a healthy drink called Blendo to college students. In the Executive Summary, you need to address these areas: Product introduction (Blendo healthy drink) Vision statement Value proposition Positioning statement Marketing Situation: The background […]
What are the objectives/goals of the social media strategy of this company/organization?
Topic: Social media marketing strategy Your analysis should cover the following topics: STEP 1: (10 points) A description of the company/organization. What are the objectives/goals of the social media strategy of this company/organization? A detailed description of the brand/product or activity. What is the target market? STEP 2: (15 points) Overview of social media activity […]
How e-commerce companies should approach customers during the purchase decision process.
Topic: INDIVIDUAL REFLECTION ASSIGNMENT TWO (E-COMMERCE) Read a PDF called ”Individual Assignment Two” first to understand what the assignment is all about. Then proceed by reading the provided references by Bhattacharyyaa Etal, The Consumer Decision Journey, and The Futures Company. In this assignment, reflect on how the consumer purchase decision process looks like in an […]
Identify the specific target market segments you have defined-What are the market niches you hope to capture? Describe.
Brand Extension Marketing Plan The assessment in this module is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan Guide found in Course Documents, complete and submit the following components of your Marketing Plan. You need to first […]
