Topic: Corporate Social Responsibility You are expected to conduct an independent piece of research of a company selected from a given list that considers different industries/organisations and management practices across different geographical locations by evaluating how corporate social reasonability practices have been undertaken and critically discuss alternative approaches and solutions
Category Archives: Marketing
submit a business feasibility report to demonstrate how the proposed venture will be developed and how financially attractive the company may become, with a view to convincing the investor to invest in the company.
Topic: Entrepreneurship: Creating a Business Opportunity An investor has offered you 1 million dollars to set up your own business venture. In order to secure the 1 million dollars for your business, you are asked to submit a business feasibility report to demonstrate how the proposed venture will be developed and how financially attractive the […]
Which ethical standards identified by the AMA apply to the company’s practices?
POST:Who sets the ethical standards that must be maintained by a profession? Who sets the ethical standards that must be maintained by a profession? We might look to our education for guidance, or to mentors in the workplace. We might rely on our personal judgement. One resource that we should never overlook is the professional […]
What is the current mood of consumers regarding brands and their impact on social and political issues?
Topic: Branding 1)Name some individuals who have created lucrative personal brands. How have they achieved this success? 2)How do social influencers interact with companies and their brands? 3) What is the current mood of consumers regarding brands and their impact on social and political issues? Does this mood vary according to demographic factors? minimum of […]
What potential sources of internal secondary data and other sources of data do you think Nestle would have first investigated before considering the collection of primary data to research this product?
Question 2: Various companies have launched a new energy bar for athletes for consumption during demanding competitions. These different bars contain all sorts of ingredients supposedly to help an athlete perform better. Nestle had one a few years back and this bar contains ActiCaf, developed by the Nestle Research Center, a patented ingredient with caffeine […]
What social/environmental causes are they aligned with and how do they communicate this to their consumers?
Topic: LEGO Brand Analysis (REVISION) ESSAY. Can you provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers? Can you elaborate on the impact of the macro-environment on their business practices? Can you elaborate on the […]
Describe the issue through the lens of the sustainable marketing concept. How might this perspective change your recommendation?
For this week’s discussion, review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Table 20.1 Some Morally Difficult Situations in Marketing Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is […]
Explain why applying the steps in the questionnaire design are important to apply in your data collection plan (refer to Chapter 8 in your textbook).
Topic: Data Collection Methods Scenario: You are the new director of marketing for your chosen company. You have previously identified a marketing related problem or opportunity to study using marketing research principles. You have already identified a viable marketing related problem or opportunity to study, and you created research questions and objectives. You conducted research […]
What steps in the new product process would it use-What aspects of the consumer adoption process would be important?
New Phone A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?
What are those behaviors, and how do stakeholders benefit from the company’s conscious capitalism initiatives?
125 words each questions cite & reference all sources used. 1.) Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video “Social Responsibility and Conscious Capitalism.” How does Dr. Gibb define conscious capitalism? Identify a […]
