Does this channel make sense for your product or service in terms of your target consumer-Is your target consumer on this channel?

Service Marketing Plan Assessment Instructions: You will continue your Product or Service Marketing Plan ( 6.5) by adding a Retail and Omnichannel Strategy and an IMC Strategy. Use the below resources and your own research to help determine marketing channel selections for your target consumer. Social Channel Demographics https://sproutsocial.com/insights/new-social-media-demographics/ Print Advertising Demographics (Links to an […]

What what social media platforms (owned media ) should Mercury recommend based on InStyle fashions target audience?

Overview: There are several various forms of media as it related to digital marketing. Take a look at this short video Meylan.C.(January 24 th ,2018 ).Owned-Paid-Earned (OPE) media before jumping into this week’s business scenario. In style fashion is a new entrance into the fast fashion market. In style fashion targets gen Z age between […]

Will your product or service be sold retail or wholesale or through B2B channels?

Product or Service Marketing Plan Assessment Instructions: You will create a Product or Service Marketing Plan for a brand of your choice. You will also need to conduct your own research. Note: Use the below Word document as your template and read the entire document before starting, so you understand what is required. Download 6.5 […]

Discuss your target market and the variables that you will use to identify this market, (example: demographic, geographic, psychographic, buying behavior, etc.).

(To fill out the template, simply delete the text and type the information.Fill out each point briefly this is not in-depth, but you want to give a general overview.) The following must be included in your marketing promotion project: Product description and brief history of company Describe the product, generally speaking identify what the product […]

Identify some challenges and risks associated with launching a new product or service in that industry.

How these skills are being developed in this assessment You will develop a set of professional and creative skills through the co-development of the report; as you create the report you will focus on the development of your commercial awareness and demonstrate creativity. You will develop as more thoughtful, resilient, and proactive. Assignment Task Based […]