Consider any product or service, describe it, and respond to the following questions regarding it. 1. Find what Integrated Marketing Communication methods are being used by the marketers of that product/service. Summarize 3 main IMC methods including 1 that must specifically be a form of advertising. 2. Are these effective, in your opinion? If yes, […]
Category Archives: Marketing
How does the article relate to sport marketing-What are the positions held by the people mentioned in the article?
Instructions It is important for each of us to be aware of and understand the sport marketing related events that are happening locally, nationally, and globally. This assignment consists of researching sources pertaining to local, national, or international content related to sport marketing. Articles can be found in credible journals, newspapers, magazines or broadcast news […]
Discuss how online, social media, and other technology-related marketing tools could provide competitive advantages in the industry you analyzed in essay question A.
Writing Assignment 1 Formulate responses in your own words (do not merely copy answers from your reading materials); however, support the points you make with information from your course materials and from outside sources. Cite and document all sources of information with an appropriate reference. Your answer to each question should be between 250 and […]
What is the current marketing strategy used by the firm-Is it effective-What can be done to improve it?
Focus Group The survey was both qualitative and quantitative, and it involved questionnaires administered to prospective customers, suppliers, environmentalists, and other companies. Data obtained from the two methods of data collection, questionnaires and interviews, was first quantified to allow statistical analysis, which would eventually establish the trend in sales volumes of the firm. Questionnaires are […]
What products or services need to be developed so that the target audience will perceive them as valuable enough to buy?
Purpose The purpose of this project is to give you practice in thinking strategically about marketing and creating a marketing plan. The purpose is also to help you gain experience incorporating the results of SWOT and STP analyses and applying the principles of the marketing mix’s four Ps (product, price, place, and promotion), using an […]
How do you best reach this generation with your message focusing on brand image ?
Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category. As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the Generation Z category. […]
What is “The Big Pitchman in Advertising”?
Week 4 – Homework Assignment In a minimum of 500 words,discuss in a word document that you will upload: What is “The Big Pitchman in Advertising”? Give some examples. You can use the internet to help you find the answers.
Who will you reach out to in your area to help promote the opening?
Marketing proposal for Nene’s Gym Foundations of Marketing – Week 8 Assignment Mini Marketing Project Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements. Consider the following: · What information do you need to obtain from […]
What kind of grand opening will you suggest the client have? A special event?
Marketing proposal for Nene’s Gym Foundations of Marketing – Week 8 Assignment Mini Marketing Project Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements. Consider the following: · What information do you need to obtain from […]
Discuss the function, advantages, and disadvantages of using Google’s AdWord and AdSense to advertise their products.
The Value of Social/Digital Media -Discuss the function, advantages, and disadvantages of using Google’s AdWord and AdSense to advertise their products. -Additionally, discuss if Google is successful (be sure to support your responses). -Include in-text citations and a list of used reference -Integrate appropriate scripture references to support claims, positions, and proposals. Reference Marketing the […]
