Digital marketing Read the case study attached, and answer the following 3 questions. This is not an essay, Don’t need an intro, just list the 3 questions below and answer them. One paragraph each. Map out Drop’s user acquisition funnel. Which steps in the conversion funnel are the most difficult? Why? Which step is the […]
Category Archives: Marketing
What major trends and developments are retailers facing-How do these developments impact their competitive strategies?
Retailing and wholesaling consist of many organizations bringing goods and services from the point of production to the point of use. We will examine the nature and importance of retailing, the major types of retailers, the decisions retailers make, and the future of retailing. We will also examine these same topics for wholesaling Answer the […]
Explain the stages of the consumer buyer decision process (cultural factors, Social Class, Personal factors, and psychological factors)
Consumer buyer decision process Explain the stages of the consumer buyer decision process (cultural factors, Social Class, Personal factors, and psychological factors) and describe how you or your family went through this process to make a recent purchase.
Identify two advertisements of your choice, for brands/products that you like or are interested in.
Case 2 Based on the chapter 7 materials,do the following: Identify two advertisements of your choice, for brands/products that you like or are interested in. Link to, or provide copies of, each ad. For each advertisement, indicate what you consider to be its message arguments and peripheral cues. Then explain why you regard these as […]
Thoroughly explain the advantages and disadvantages of the different types of sales aids?
Week 3 Assignment Also do not worry about going into great detail answering the case studies, just simple answer the questions. 1. Thoroughly explain the advantages and disadvantages of the different types of sales aids? 2. Office furniture case study page 168. 3. Some sales experts think that closing is the most important stage of […]
What is the role of creativity in designing marketing campaigns?
What is the role of creativity in designing marketing campaigns? 1.Appraise the factors arising within the marketing environment, appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing. 2. Evaluate the role creativity plays in key marketing concepts and the interrelationship between them
What modifications, if any, are needed to be made to the current business model?
Franchise Model This is a fictional situation, which is students will research, develop and competently present a comprehensive marketing plan for their specific Canadian product or service to enter a specific offshore market. We decided to pick Tim Hortons, a Canadian multinational fast food restaurant chain to be marketed in Finland. The purpose of International […]
Have you ever been part of a team that created a positive synergistic relationship? How did that happen?
Week 5 Discussion Reply to the following using at least 175 words per reply. Be constructive and professional in your reply. Be sure to use FULL APA references and in-text citations. 1. Have you ever been part of a team that created a positive synergistic relationship? How did that happen? 2. Is it possible to […]
What were some of your frustrations you noted in the team project throughout the exercise?
Week 5 Discussion Review the SBC Overview. Read the transcript of an interactive exercise. Consider what you learned in the experience and respond to the following in a minimum of 175 words: What is your view of SBC’s strategic marketing strategy? What is your view of SBC’s use of social media for its target market? […]
Explain one way that that retailer is impacted by government regulation – be specific
Week 6 discussion In this chapter, we learn how the legal and ethical environment influences a retailer’s decision-making. This includes the legal aspects of decisions made on pricing, promotion (including the use of credit), products or merchandise, and marketing supply chains. The chapter concludes with a discussion of the major ethical decisions facing the retailer […]
