Week 5 Discussion Franchising is a major form of retailing. Just in New Paltz, there are several businesses which are likely franchises: McDonald’s and Subway being two examples. Let’s say that you graduate from college and eventually decide to open your own food related business. One of the options you have is to open a […]
Category Archives: Marketing
How does the event use Commercialisation & Sponsorship to promote its image?
NBA Basketball Playoffs 1: How does the event use Commercialisation & Sponsorship to promote its image? 2: Who are the main stakeholders in the event & what is their role? 3: What key ethical issues have been faced by the event in recent years? 4: Evaluate approaches to segmentation, targeting and product positioning in the […]
Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Week 4 Discussion Respond to the following in a minimum of 175 words: Consider a product you are familiar with. Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
How has the Chinese market altered the market for ride-hailing services in the US? How does the acquisition of Uber China by Didi alter the face of global strategy in this burgeoning industry?
Read these articles and answer the following questions is a well written essay not to exceed 2 pages. QUESTIONS: 1. Do you use Uber? Have you used Lyft? Do you think there is there a real difference between the services? 2. How has the Chinese market altered the market for ride-hailing services in the US? […]
What aspects of your personality and skills set do you think are particularly suited for a career in Marketing domain?
School application essay, answer their questions Marketing is a broad discipline. What aspects of Marketing interest you, such that you want to pursue a specialised graduate degree in this area? What aspects of your personality and skills set do you think are particularly suited for a career in Marketing domain?
How is influencer marketing affecting our purchasing decisions in the fashion luxury industry?
Influencer Marketing – Engagement in the Digital Era. The idea is to have a 40 document research paper that answers a research question related to the topic of influencer marketing.some possibilities: – To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses? – How is influencer marketing affecting […]
What hurdles external, internal would Lenovo potentially face as it attempts to penetrate this demographic? (Use 50 words -more no resource)
Discussion Topic -Using Data in Marketing The following exercise allows you to practice collaboration skills while learning about strategic marketing planning. Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available. Consider what you learned in the experience and respond to the following in 175 words Use 1 resource: […]
How would a business use “hashtagging” to advance consumer awareness of products-services?
Social Media Discussion Social Media continues to revolutionize the way that we communicate with one another. For many companies, it is becoming the medium of choice in the way that they advertise to consumers in existing and new markets. Create and post an initial thread that addresses the following questions or issues: How did social […]
Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.
To create value for customers and build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Such insights come from good marketing information. As a result of the recent explosion of marketing technology, companies can now obtain great quantities of information, sometimes even too much. The challenge […]
What kinds of partnerships might Neilson need to form with other companies in order to accomplish its goals?
Most people know Nielsen as the TV rating company. In reality, however, Nielsen is a multiplatform research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has […]
