Influencer Marketing – Engagement in the Digital Era. The idea is to have a 40 document research paper that answers a research question related to the topic of influencer marketing. some possibilities: -To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses? – How is influencer marketing affecting […]
Category Archives: Marketing
What role does a strong leader play in the formulation vision-mission statements?
Written UNIT 2: Vision, Mission, and Goals xRead Chapter 2 of the textbook focusing on visions, missions, and goals. Consider how this forms the strategic management process. Then do your own research of at least two additional resources. Select three key ideas or facts from the textbook which you believe are most important for a […]
Was this a corporation putting their environmental principles ahead of their financial goals-was this just a brilliant way to grab headlines and sell their brand-was it both?
Green Marketing or Greenwashing? As a means of demonstrating their social responsibility, many companies engage in causes or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and cause washing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect […]
Identify a few specific values that you believe Virgin Group holds.
Company Values Task 3.c. Group Project Throughout the semester, you will work with your group to develop a marketing plan for the strategic business unit Hyperloop of Virgin Group. Step 1 Identify a few specific values that you believe Virgin Group holds. You can find these reflected in a variety of ways: through the […]
What is Marketing Mix-how does it fit with customer Oriented Brand Strategy?
Customer Oriented Marketing Strategy through Marketing Mix and Situation Analysis A chosen brand-Wren Kitchens Conduct research using academic and industry sources(800 words). Using the following topics : a). What is Marketing Mix and how does it fit with customer Oriented Brand Strategy? b). What makes a Sustainable Customer Oriented Marketing Strategy? Show synthesis and integration […]
What specific advantages do online merchants offer shoppers over brick and mortar department stores-What advantages do conventional department stores offer over online shopping?
Note: This Discussion Assignment (Module 3: Week 3) requires the viewing of a video from Chapter 12, Video Case 12 Amazon: Delivering the Earth’s Biggest Selection http://kerin.tv/cr8e/v12-4 Read the Amazon Video Case 12 and watch the Amazon Video. Create and post an initial thread that addresses the following questions or issues: Describe how Amazon’s marketing […]
Why do you want to market this product to that target market in that physical environment?
Review of Initial Marketing Plan Develop the initial outline of your Complete Marketing Plan. Use Chapter 17 as a guide. What do you want to market? What is your target market? Where do you want to market your product? Why do you want to market this product to that target market in that physical environment? […]
Where do you see examples of each of the 4Ps/4Es being used-How effective are 4Ps/4Es in their retail efforts?
London Drugs An assessment of the 4Ps/Es of Marketing at a local retailer. Where do you see examples of each of the 4Ps/4Es being used? How effective are 4Ps/4Es in their retail efforts? Include comments regarding in-store and as well as online.
How does Netflix create and provide value for customers-how can Netflix improve its value proposition over the customer’s life cycle?
Questions How does Netflix create and provide value for customers and how can Netflix improve its value proposition over the customer’s life cycle? What is Netflix’s source of competitive advantage? Would Disney be able to replicate this competitive advantage? Why or why not? With Disney about to enter the online streaming space, should Netflix predominantly […]
What are the main challenges that a company faces in developing new products-services-how might they be overcome?
Answer the 2 exam questions with requirements given below 1) Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples. 2) What are the main challenges that a company faces in developing new products or services and how might they be overcome? […]
