Week 2 Discussion Questions 2020 unread replies.2020 replies. Select only one of the two discussion questions below and provide a thoughtful 250+ word response to all of the questions (250 words total, not for each section).Separate your answers by the parts of the question. It makes it easier to see your specific response to each […]
Category Archives: Marketing
Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google.
The Westside Coffee Company Review the Coffee Shop Keyword Search. (Spreadsheet provided) 1. Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google. Provide a rationale for your selections. 2. Allocate a budget to optimize […]
What was the dotcom bubble-who was to blame for the dotcom bubble and its collapse in the 1990’s? Are there any similarities between the environment of the dotcom Bubble-the current social media environment?
Dotcom Bubble Dotcom Bubble: What was the dotcom bubble and who was to blame for the dotcom bubble and its collapse in the 1990’s? Are there any similarities between the environment of the dotcom Bubble and the current social media environment? Do you think that we are currently in a social media bubble now, considering […]
What do you intend to change? Their perceptions? Attitudes? Etc-In what way? What action do we want our audience to take as a result of this campaign?
Integrated Marketing Communications In The Digital Age Section 1: Campaign Plan 1. Defining the problem statement. • Briefly introduce the brand, position, industry. • Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as a company? o Make any […]
Describe in detail the “generational cohorts” according to the text-explain the different values-motivational factors between them.
Create and post an initial thread that addresses the following questions or issues: The text defines the “marketing concept” and the “4 P’s.” In your own words, explain both of these concepts, detail why both are important to a marketing plan. Define “marketing” and “sales” and explain how they are different from one another, and […]
How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers-influence demand for marketing offerings?
Discussion The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of the 4Ps of Marketing and its application to real-life organizations, their market offerings, and target customers. 1. Post your comments Contribute meaningfully to the discussion by responding to the following question. Your original post […]
Identify current challenges-opportunities such as information technology, globalization, marketing ethics-social responsibility-their impact on marketing practices.
This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing plan to launch the new product or service line in the stores of the same company that you selected in Assignment 2. This assignment provides you with an opportunity to demonstrate the achievement of the […]
Describe what PR recommendations you would have for Taylor Swift if you were her public relations consultant.
“Don’t Mess with the Queen of Social Media” Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis for your discussion. Describe what PR recommendations you would have for Taylor […]
Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated-come to a conclusion as to which risk is the most severe.
You are responsible for the marketing of a new Louis Vuitton jacket in a geographic market of your choice. Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe. […]
Discuss how the concepts in this course can be applied to real-world situations-can increase your chances of career or life success
Unit 8 Discussion Part I: Discuss how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success. Part II: On-ground retailing has experienced significant difficulties of late with many closing their doors. Select one that has either closed or is still open, and discuss […]
