Sampling What is the most effective promotional strategy that will help Smoofii gain better customer outreach? How can the customer loyalty of Smoofii’s current target audience be maintained? What are the current consumer attitudes towards consuming smoothies and how they can be improved ( increased) ? Interview Questions When food/drink shopping, how important to you […]
Category Archives: Marketing
What concepts covered in the course made the greatest impression on you? Why?
Answer these questions: 1) What do you now know about marketing that you didn’t before? (For best results, identify specific course concepts that you learned.) 2) What concepts covered in the course made the greatest impression on you? Why? Note: consider this final essay to be an unofficial “post-test” of your new cumulative knowledge of […]
Briefly introduce Jenbury Financial’s communication: where-how do they communicate?
Integrated Marketing Communications In The Digital Age • Briefly introduce Jenbury Financial’s communication: where and how do they communicate? • Select and include two or more (2+) examples of Jenbury Financial’s advertisements and/or communication messages. o What do these messages have in common? o What is distinct about them? o Are these representative of the […]
Give awareness of the various steps and how a campaign requires constant reviewing?
Report of PR Campaign overall should tick the questions below Is the campaign, original and authentic?Is there an awareness of the various steps and how a campaign requires constantreviewing?Has the area been researched, and all possibilities fully explored?Is what is proposed relevant, concise and original?The report should be written in academic style without journalistic flavour.Do […]
What are the means by which “used” products (e.g., Lady Gaga CDs) are distributed-How is the channel different than for new products?-is it different?
To the best of your ability (using your textbook and Internet sources as your guide), consider the distribution channel of each of these products from their original source of manufacture to the place where the final consumer would purchase and/or consume them. Assume we visited each product at every stage throughout the distribution channel. Think […]
What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement?
Assignment 11 Nielson Method Read the attached article carefully. Answer the questions below: Q1. What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement? Q2. What are some of the problems of this methodology? Q3. Nielsen saw a rise in accuracy of its ratings data […]
What opportunities are emerging and what can threaten the brand?
Brand Inventory and Brand Exploratory Write a report on a digital brand (COCA COLA). Brand Audit (Parts A, B & C) A brand audit enables the organisation to know what factors are contributing to a brands performance. An audit gathers and evaluates information about the brand and competing brands. It can be used to answer […]
Provide at least five specific indicators that will lead to action-what those resulting courses of action will be
Controls (Approximately 1 page) (10 percent) Provide at least five specific indicators that will lead to action and what those resulting courses of action will be. This would likely tie back to action plans and offer at least one realistic concern and what behavior will result if that concern becomes a reality.
How does the website engage with customers, suppliers, -donors and volunteers?
Wells Fargo Initial Website Review How does the initial website promote the organization’s purpose? How does the organization tell their story (in relation to their overall mission)? Does the website provide easy access to information? Does the website provide current information? How does the website engage with customers, suppliers, -donors and volunteers? Marketing Operations and […]
Do you think influencers should have to disclose which posts are sponsored or not?
In 2019, the FTC started to crack down on Instagram influencers who were not disclosing which of their posts were sponsored. Do you think influencers should have to disclose which posts are sponsored or not? Have you ever been unsure about an endorsement (Instagram, podcast ad, radio ad, etc), not knowing whether it was sponsored? […]
