Category Archives: Marketing

Does it impact the brands you purchase? Explain-Are there brands you will not purchase because you feel they do not care about the environment-society? Explain.

Eco-conscious brand Is it important to you for a company to be involved in societal issues and concerns? Why or why not? Does it impact the brands you purchase? Explain. Are there brands you will not purchase because you feel they do not care about the environment and society? Explain.

What product do you use that you would use regardless of the price?

Module 15 Discussion Answer the following questions: What product do you use that you would use regardless of the price?It is a high-tech stationary bike with touchscreen HD TV and made from steel. It is the cost of 2 week pay salary. Why? Because everyone is riding the electric Peleton bike virtually except for my grandparents and […]

Which members of the buying center should the salesperson focus on when selling to your firm? Why?

The buying center Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees. Begin by briefly summarizing your selected organization. What is it? What does it do? List the different roles in a […]

What promotional tools (ad, PR, sales promotions, personal selling) does your company use in its promotional mix? 

MKT200 Term Project – Step 4 Step 4 is worth 4 points. 1 What promotional tools (ad, PR, sales promotions, personal selling) does your company use in its promotional mix? 2 What types of advertising (objective-based and execution style) does it do? What media platform does it use? 3 What PR tools does it utilize? […]

How does it Coca-Cola adapt the same creative idea to different international markets?

LE12/1 Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]: 1 Read Chapter 15 of the textbook and answer the following questions: a. […]

Why do you think Starbuck’s was providing “an experience that is no longer special”?

International Coffee Company is Everywhere In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that […]

What survey methods could have been used to gather this data? The survey had 1,000 respondents.

Advance marketing Case 8.1 Shoppers spending more in-store than online on page 183-184 of your textbook and answer the following questions that appear at the end of the case. 1. How might a bricks and mortar retailer use this information: An online retailer? 2. What survey methods could have been used to gather this data? […]

Why do you think the popularity of online survey research has exploded over the last 3-5 years?

Advance Marketing Why do you think the popularity of online survey research has exploded over the last 3-5 years? Be sure to answer the following questions: • Discuss the advantages and disadvantages of online survey research • Do you see any new survey software/technologies dominating the research marketplace? If so, provide their websites for your […]

Does this by necessity require a large initial outlay to secure strategic expensive locations for operational success?

Sleep Cafes: Nap and Go Outline a set of marketing mix recommendations for a start-up sleep café business in the USA that includes the following: product and service recommendations (for example what sleep assisting tools and technology might you employ?), a pricing structure ( would you recommend a pay per use, a membership or other […]