Digital Marketing Midterm 1. What is the importance of defining an outlining the“sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action,and developing personas?As a reminder, in class we discussed demographics and how they are not as important as “sentiments”, “motivations” and pain points” ; we also discussed the […]
Category Archives: Marketing
Describe the problem/issue/opportunities in detail;-who will it help once the problem/issue is solved, or opportunities explored?
Singapore Airlines Managing Human Resources for Cost-effective Service Excellence Pay attention to perhaps conflicting objectives of service excellence and cost-effectiveness and think about the sustainability of such an approach, other ‘invisible’ costs, and even general aspects of the industry. This part should be presented at the start of your report as an introduction to your […]
How can companies increase the longevity of their customer relationships?
Engagement response What strategies can be used to reduce the rate of customer defection? How can companies increase the longevity of their customer relationships? Is focusing a disproportionate amount of resources on high-value customers an effective strategy? Is it an ethical one?
Explain the role of experiential marketing as a vehicle for building relationships with customers
Integrated Marketing – Discussion 9 By the end of this module, you should be able to: Explain the role of experiential marketing as a vehicle for building relationships with customers. Evaluate the role and forms of event marketing and sponsorships in a contemporary marketing mix. Assess the criteria that a marketing executive considers before participating […]
What do you believe this competitor views as their source of competitive advantage?
Competitor Analysis (Individual Assignment) In each industry there are five companies and you are competing with four other companies. All the companies have family cars but you have direct competition with one or two companies. This assignment is about competitors and how you can analyze them. This assignment will help you to adapt your strategy […]
Explain the marketing strategy of the retailer: who is the target market? What is its product, price and distribution strategy?
13e edition Chapter 11: Retailing and Wholesaling Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]: 1 Read Chapter 11 of the textbook […]
What brand associations do you have for this brand and where did they come from?
Chose a brand you are familiar with. What benefits do you get out of this brand ? What brand associations do you have for this brand and where did they come from? Finally, what brand strategies does this brand use and why do you think they use them?
Explain how each of the marketing mix decision areas, as well as market segmentation and target marketing, could provide context and influence the outcome of the calculation you have made.
Marketing Management Egregia Motors is a manufacturer of small, economical cars, and has competed in the automobile industry over the last ten years with two standard products: the Crianza (a sedan) and the Pronto (a hatchback). Their market analysts have convinced the company, however, that it would be a wise move for them to enter […]
What are the strengths and weaknesses of the arguments?
Marketing Article review Instructions and Submission Due no later than 11:00 p.m. on Sunday of Unit 6 Worth 20% of final grade Late Submission Policy • This assignment is subject to the Late Submission penalty policy. namely 5% per day for three day s. • This page will dose and will not allow further submissions […]
what the company sells and who you are trying to reach, your campaign should target that audience.what the company sells and who you are trying to reach, your campaign should target that audience.
Marketing campaign for beauty products Over the past 4 weeks, we have discussed many forms of communication. We are, once again, going to focus this information on a specific area…Marketing. Read all of the articles provided in the content section for this week to give you a good idea of what you need to do […]
