Create a campaign plan that utilises key on and offline channels to convert 25,000 current Instagram business users in the UK. Your campaign must have a clear creative idea and be data driven (including a clear way to measure progress and impact). Please also consider the implications of the recent GDPR legislation in the UK.

For this assessment you are required to use case study provided by Institute of Direct Marketing Association (DMA) National Student Competition, which is located on e-learning portal. This form the bases of the assessment. Task 1 Portfolio Completed: Individual Date: End of semester assessment period Word Count: No more than 10 pages and 8 pages […]

Distinguish between the linear, influencer and interactional models of communications.Explain the process of adoption and diffusion of an innovation in relation to the concepts of opinion followers and word of mouth communications.

Description Communications and Digital Marketing You are provided with 3 questions out of which you are required to answer Three questions only in essay format. Each question has equal weighting. Word count per each essay question 1500 + 10%. You need to support your answers to each chosen question with appropriate credible referenced sources. Your […]

Discuss “Customer Engagement on Social Media”. Samsung on any social media channel and analyse its customer engagement.

Description Task Overview and Approach The research topic of this year is related to “Customer Engagement on Social Media”. Samsung on any social media channel and analyse its customer engagement. Research topics can be (but not limited to) motivation for customer engagement, customer engagement behavior, antecedents or outcomes of customer engagement. Student should also refer […]

Explain what all the symbolism in the advert means?What digital measurements did they do?

Consider how to answer these questions. What are markers looking for? – That you have read and really understood the case, you can apply theory, you have done lots of research and reading and can analyse the case. An answer should include An explanation, not a description, to the question. The explanation will need to […]

Choose a company with a flagship product or service which can be sold to NHS (NATIONAL HEALTH SERVICE IN ENGLAND) or the company can use NHS as a channel to access to potential customers/consumers.Define the nature of your business. Is it B2B or B2C or both?

Description The paper details are on the ‘assignment brief’ that is attached. Project Brief: Choose a company with a flagship product or service which can be sold to NHS (NATIONAL HEALTH SERVICE IN ENGLAND) or the company can use NHS as a channel to access to potential customers/consumers. It can be a real brand or […]

Select a company and explore the impact of existing and future technologies on its target audience and industry.

Students must select a company and explore the impact of existing and future technologies on its target audience and industry. You must choose a suitable company on which to base your assignments. Please bear in mind that you must get access to this company’s data and analytics tools to perform your assignments and as such, […]

Select a company and explore the impact of existing and future technologies on its target audience and industry.

Students must select a company and explore the impact of existing and future technologies on its target audience and industry. You must choose a suitable company on which to base your assignments. Please bear in mind that you must get access to this company’s data and analytics tools to perform your assignments and as such, […]

Did anything in this movie surprise you? What did you find most interesting from a marketing perspective? What ethical considerations does this movie raise?Discuss

Description Watch and Analyze Frontline’s The Persuaders Watch Frontline’s The Persuaders ( and review the analysis here: This video is fairly old, but the information in it is still interesting. After watching the movie and reviewing this analysis of themes in The Persuaders, (ignoring the out-of-date-technology and tactics) conduct your own analysis, and prepare a […]