Category Archives: Marketing

Critically analyse and evaluate your company’s strategic marketing response to COVID19 

Critically analyse and evaluate your company’s strategic marketing response to COVID19 (1500 words). For guidance only: areas that you may want to think about (you do not have to include these areas and may use relevant theoretical alternatives): Did your company expand into a blue ocean? How did they compete within the Big Middle? Did they […]

Critically examine leadership practices within one organisation, required to relate academic theory to practice and demonstrate an understanding of how leadership impacts on BP organisational sustainability

Topic: Critically examine leadership practices within one organisation, required to relate academic theory to practice and demonstrate an understanding of how leadership impacts on BP organisational sustainability

Discuss key issues regarding quantitative data collection and analysis for this research project

4. Based on their analysis, groups should provide key recommendations and conclusions for the client. The research report, which is worth 50% of your overall grade, should include the following: • Research brief, client details and research objectives (1 page approx.) • Research Report (this should cover all of the areas outlined above as well […]

Analyse the delivery of one of the many services available on campus such as the library, the halls of residence, the hotel, the supermarket, one of the cafés, the gym or any other service of your choice.

Description of the Assessment Your task is to analyse the delivery of one of the many services available on campus such as the library, the halls of residence, the hotel, the supermarket, one of the cafés, the gym or any other service of your choice. You will need to outline the operational setting and identify […]

Critically assess a firm’s current practice in communication strategy: The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through digital channels.

1. critically assess a firm’s current practice in communication strategy: The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through […]

Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]

Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC?Discuss

Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? What are some primary benefits of advertising online? If “company A” has developed a new beverage product known as Akamu, for satisfying human thirst, what are some of the major advertising decisions this company can […]