Category Archives: Marketing

Explain total customer satisfaction.Explain customer-perceived value.

1. Explain customer-perceived value. 2. Explain total customer satisfaction. 3. What valuable functions can brands perform for a firm? 4. Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these […]

What market segments exist, which segment(s) should they target, and why?Discuss

Segmentation and targeting: What market segments exist, which segment(s) should they target, and why? [approximately 375 words] Positioning: What will their market position be and why? [approximately 375 words] Launch: How will they launch the company and acquire their first customers? What communications and/or sales approaches will be taken? [approximately 375 words] Growth: How will […]

Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good?

The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a […]

Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?

This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit). Brand Segmentation Project. – Select two brands that sell products in the same general product category but have […]

Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]

Why internal marketing has gained muchattention?Explain the concept of socially responsible marketing.

PART AINSTRUCTIONSPart A contains 2 (TWO)questions. Answer ALL.QUESTION: 1.a)Why internal marketing has gained muchattention?Marks: (10) b) Explain the concept of socially responsible marketing. Suggest FOUR strategies on how an organisation can engage with social responsibility marketing.Marks: (10)(TotalMarks:20)[Maximum 2pages] 2.a) Differentiate between market penetration and market development strategy. Provide an example for each of the strategies […]

What attitudes and needs seem to be influential in people deciding to patronize Scholfield Honda?Explain

If you want to study consumer behavior, probably the best place to start would be a car dealership. Cars are a big investment. Most people spend upwards of $20,000 on a new car and $6,000 or more on a pre-owned vehicle. In the United States, where we drive pretty much everywhere, your car is your […]

So what is the relevance of all this to me and my organization?Discuss

The primary objective of this project is to answer your question, “So what is the relevance of all this to me and my organization?” The focus of this final paper is the application of consumer behavior concepts to a specific marketing strategy problem facing your organization (or one you are familiar with). For Example: Select […]