Consider the segmentation methods of demographic, psychographic, benefits or behavioral, identify one possible target for Wheaties. Use the following segmentation study guide to help understand the breakfast cereal market . Correct answers will identify the target, the segmentation method, and provide a justification for your answer. Consider your above answer. Identify two or more specific […]
Category Archives: Marketing
What should Netflix do in the post-Covid environment? Sometime soon life will begin to establish a new normal, most likely something in-between the old normal and the current Covid reality. Consumers will be watching less TV, and will probably be thinking about whether they still need all of the streaming services they signed up for.Discuss
Select one of the following mini-case studies and propose a strategic marketing plan designed to build the business as effectively as possible. Briefly analyze the business using the various tools we have discussed in class and in the text book, and then propose a strategic approach and marketing plan based on that analysis. Option A: […]
Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.
Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers. Suggest ideas for a social media campaign to promote the new product line. State which social […]
“Sales representatives should act as if they were on the customer’s payroll.” Evaluate this statement by explaining in your own words what it means and by describing the advantages and disadvantages that may result when a salesperson acts in this manner.
“Sales representatives should act as if they were on the customer’s payroll.” Evaluate this statement by explaining in your own words what it means and by describing the advantages and disadvantages that may result when a salesperson acts in this manner.
What is the brand position, and how does the brand communicate this?What is the main message and what marketing communications tools are being utilised in this campaign?Discuss
Apply the following steps in Fill’s(2009) framework in this sequence in your analysis. – Context Analysis (or situation analysis) for your chosen brand/product/service, including customer details and their consumer buyer behaviour. – Marketing Communications Objective(s): what are the communication objectives for your chosen campaign? (Recommended use of SMART objectives). – Marketing Communications Strategy (& position): […]
What are the weaknesses of the destination marketing strategy?
What are the weaknesses of the destination marketing strategy? If you were a member of the destination marketing strategy team, how would you have overcome those weaknesses that you have identified? The identified weaknesses should be explained under several sub-headings in brief. What are the strengths of the destination marketing strategy?
Pestle Analyze on the e sports industry in the U.K.
Description I’d like a full analysed, well explained and evaluated pestle analysis on the e sports industry in the U.K.. after the pestle analysis are done I’d like research on a business called TEAM OCUPPOLA which includes secondary data on Competitors, market size, share and structure, target market, trends, external influences.
Discuss why many brands purchased other brand such as LV bought Tiffany and Northface bought Supreme in recent years.
write a topic about why many brands purchased other brand such as LV bought Tiffany and Northface bought Supreme in recent years.
Propose a Brand Strategy and one year Brand plan as to how the brand should compete within its respective market.
Your role (acting Assistant Brand Manager for Orchard Pig – owned and operated by C&C Group) is to propose a Brand Strategy and one year Brand plan as to how the brand should compete within its respective market. In this respect, you need to: Undertake a Brand Audit, diagnosis and evaluation of the brand and […]
Discuss some of the key considerations that park/tourism managers need to balance if they decide to raise entrance fees. What are your thoughts on how public lands should be priced for tourism consumption?
Discuss some of the key considerations that park/tourism managers need to balance if they decide to raise entrance fees. What are your thoughts on how public lands should be priced for tourism consumption?
