Some general questions: What kind of product or services you promote/provide? How do you promote your product or services in the market? What kind of marketing strategy do you use? and what led you to adopt this strategy? How do you implement your marketing strategy? How often you revise your marketing strategy? Entrepreneurial Orientation (EO): […]
Category Archives: Marketing
What are Chinese luxury consumers shopping for when buying luxury fashion goods?Explain
Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?Lini Zhang, Haidong Zhao∗
Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”.
Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”. In discussing your assignment topic, choose ONE of the below industry sectors: • Textile industry • Food industry • Healthcare industry
Write an essay comparing their arguments and describing your own position on the debate.
For this assignment, you will be watching two TED talks. In one, Sherry Turkle describes some of the negative effects of social media. In the other, Stefana Broadbent argues a more positive case. Here are the links to their two talks (right-click or control-click and chose “Open in Link in New Tab”): Sherry Turkle (dystopic) […]
Develop a digital and marketing communication plan with a focus on earned media and social media marketing to drive engagement with the brand in the new market of your choice. You have a budget of £10,000 for the pilot campaign period of 6 months starting from January 2021.
The Pangaia clothing brand defines itself as “a materials science company on a mission to save our environment”. Pangaia – so named after the giant landmass from which the continents as we know them today split apart – produces items from bio-based, recycled fibres and materials made from recycled plastic bottles. The brand is based […]
Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials.
Description PART 1: INTRODUCTORY STEPS – SELECTING A TARGET MARKET-REGION: Step 1: (a) Working in your group of 5/6 students, select a company headquartered in the UAE/MENA region, and select a specific brand of product (goods or services) made by that company. (b) Your group is to act as the International Marketing Division of […]
Expands on the findings in the above Mintel report on the UK BPC market.
Description In this assignment, your role is that of a marketing research agency. Nivea is a well-known personal care brand specialising in body care, with a wide range of products aimed at the male and female markets. The brand is owned by Beiersdorf AG Global. However, a recent Mintel report examining the Impact of COVID-19 […]
What is a product? Discuss the difference between core and augmented product.
What is a product? Discuss the difference between core and augmented product. How does classification of products help marketing strategy? Discuss the Phases in New Product Development. What is Adoption Pyramid? Discuss its usefulness to a marketer. What are the Categories of Adopters? Elaborate. Discuss the Product Factors That Affect the Rate of Adoption. Ch. […]
Discuss the current situation from these different perspectives. What is going on with homeless people today? What is the problem?
Context analysis – customer (donors and users), business, competitive etc. Discuss the current situation from these different perspectives. What is going on with homeless people today? What is the problem? No PEST please! However, a SWOT table at the end of the discussion here is OK.
What is your turnaround time to produce your product once you have received an order?Discuss
Instructions: Operations Section -(1 page) * Create an operations plan for your selected company expanding on each of these topics: * Facilities. * Consider questions such as these regarding facilities: * Buy, utilities and costs associated. * Production Process or Description of How Your Business Will Operate If Retail or Service Company. * Include any […]
