Category Archives: Marketing

Discuss Imagine you were given £100,000 by PepsiCo to tap into the next big food and beverage trend, what would you focus on, how you would you harness that trend and take your idea to market?

Description “Imagine you were given £100,000 by PepsiCo to tap into the next big food and beverage trend, what would you focus on, how you would you harness that trend and take your idea to market? That might be a new product or flavour – but it could also be something broader, like eco-friendly sourcing, the slow […]

Evaluate the impact of the rising awareness of sustainable consumption on consumer behaviour in any country and one sector/industry of your choice. From your evaluation, draw conclusions and recommendations on how marketing to consumers will need to evolve in the future.

Description Essay Submission: 3000 Words Learning Outcomes Assessed 1,2,3 and 4. 1.Critically understand the connectivity between marketing and consumption, customers & customer behaviour. 2.Assess and appraise customer behaviour theories and concepts from a critical perspective. 3.Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice. 4) Critically investigate […]

Do you believe the early success resulted from the New Product Development process or was it simple luck? Briefly identify the aspects of the marketing mix which you feel they failed to adequately control?Explain

Question 1 Consider and comment on the New Product Development approach taken by Ouboter. Give reasons from the case for the initial success of the MICRO and discuss any identifiable core competencies which may have contributed to this success. Do you believe the early success resulted from the New Product Development process or was it […]

Identify three weaknesses and explain why you consider them weaknesses. What does the company/brand do well and not so well at this very moment?

Building a Brand Strategy: Essentials for Long-Term Success. Explains the need for more a detailed branding strategy. How to Develop Your Brand Strategy. Identifies three core components to use as a blueprint for marketing tactics. Company This is what the brand is currently. Assess what the brand is currently, in your own words and ideas. […]

Develop a plan to position a brand for a new shampoo that has all natural ingredients, comes in three different scents, and is more expensive than 75% of other shampoos on the market.

Develop a plan to position a brand for a new shampoo that has all natural ingredients, comes in three different scents, and is more expensive than 75% of other shampoos on the market. You may use some creative license in creating the product name, features, and benefits. Describe your product. Explain how you would identify […]

Identify and assess how key factors within the business environment (using PESTLE framework) have impacted a particular industry.

Description This coursework will be in the form of a 2,000 words (+10%) individual essay on the following topic: Identify and assess how key factors within the business environment (using PESTLE framework) have impacted a particular industry.

Describe the services/product of your marketing plan. Ensure enough detail that the reader can see exactly what you plan to offer and the characteristics.

Description Now that we have our Marketing plan, we will take it to the next level with creation of an Infographic Flyer. This flyer should be creative, with pictures or items that make it attractive to the people or entities that you are targeting (be creative). Your flyer should speak to the reading level and […]