The essay should include the following topics: – Effects of the pandemic on the chosen brand’s industry/product category – Changes made to the marketing mix (product policy, pricing, distribution, promotion) – Marketing strategy (Segmentation, Targeting and Positioning) – Technological innovations (digital solutions and new technologies) Every organization is affected by the global trends and changes […]
Category Archives: Marketing
Evaluate and discuss advantages and challenges of Corporate Social Responsibility (CSR) from the perspective of organisations,
Description The report must provide answers to questions concerning strategic issues in marketing. Your report consisting of 3,000 words (+/-10%)This is an individual assignment. Assignment Brief:In a report style assignment, address the following: 1.Evaluate and discuss advantages and challenges of Corporate Social Responsibility (CSR) from the perspective of organisations, with reference to academic literature and […]
Describe market segmentation and target marketing in a case scenario.
MT219-3: Describe market segmentation and target marketing in a case scenario. Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format. Case Scenario: The product […]
Explain Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor.
Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]
Explain how this article relates to the appropriate textbook chapters, Respond to the article with your own opinion/viewpoint.
Description Select 3 articles from the website I attached, then Summarize, Explain how this article relates to the appropriate textbook chapters, Respond to the article with your own opinion/viewpoint. Mainly based on “What is currently happening in the marketing industry so that your marketing strategies remain current.”
What CRM is being used? Who are the company’s STP efforts aimed at? Where does it position itself in the market? This list is not exhaustive.
Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]
What CRM is being used? Who are the company’s STP efforts aimed at? Where does it position itself in the market? This list is not exhaustive.
Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]
Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research.
Description Please respond to the following: 1. Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. 2. Discuss the potential impact that these changes might have on marketing research activities. 3. Identify and discuss the arguments for using quantitative research approaches […]
Create a portofolio explaining how Sky uses the nine promotional mix for part one and 2 marketing theories for part two .
Description Create a portofolio explaining how Sky uses the nine promotional mix for part one and 2 marketing theories for part two . Please refer to Kotler’s 4th edition Marketing managment as well as other reliable sources, preferably that can be found through online journals or online references.
Choose one event in real-life settings at your preferences (e.g., sports event) and develop your own marketing plan following the task instructions given as a file.
Description In MPA, you choose one event in real-life settings at your preferences (e.g., sports event) and develop your own marketing plan following the task instructions given as a file. Please carefully read the assignment instructions attached as a PDF file.
