Section 3: Creating a TikTok Video Write a 2–3 page paper and create a TikTok video in which you will do the following: 1. Write a short paragraph, including the name of the business and the product or service that the business provides. a. Include the main benefits of the product or service and why […]
Category Archives: Marketing
What offline marketing strategies have Big Skinny pursued so far?
Discussion 3.2: Big Skinny Case Discussion – Section B If you were the owner of Big Skinny, how would you approach launching the brand digitally? You may want to research some strategies Big Skinny tried. Here are a few questions to guide you: What offline marketing strategies have Big Skinny pursued so far? What was […]
Do you have enough information now to make the decision to pursue this opportunity?
Your boss has asked you to brainstorm growth strategies for the corning year, and has specifically asked that you evaluate the profitability of extending the frozen pizza line to include more varieties. He is wondering if there may be opportunities in the marketplace that have not yet been addressed by any currently existing product offering. […]
What are 3 things that you found intriguing or insightful when researching their LinkedIn or other websites.
Sherrard Watson – Mid Market Account Executive @ HubSpot https://www.linkedin.com/in/sherrard-watson-79416a63/ Research Sherrard Watson and submit the following details: 1) What are 3 things that you found intriguing or insightful when researching their LinkedIn or other websites. 2) Identify 2 questions that would like to ask them.
Discuss the logic of this model for mining fresh insight and doing something different with it to inspire a more permanent campaign for an example brand and their audience (pick a brand and suggest an insight about their key audience).
Read, analyze and critique chapter 10, Affirmation Becomes Autonomy in The Big Leap an Ethics of Insight, volume 1. Several themes are applicable to our course’s key imperative – the surfacing of fresh, deep insight into human desire and briefing a new kind of marketing as value-making for the specific people who matter to our […]
How have cryptocurrencies taken a dominant role in this area? Explain.
Prepare a 3-5 page paper on cryptocurrencies and security and dispute resolution and support your findings with research. How have cryptocurrencies taken a dominant role in this area? Explain.
How would you describe John Baker’s management style regarding his cross cultural adaptation?
John Baker, chief engineer of the Caribbean Bauxite Company of Barracania in the West Indies,was making his final preparations to leave the island. His promotion to production manager of Keso Mining Corporation near Winnipeg one of Continental Ore’s fast expanding Canadian enterprises had been announced a month before and now everything had been tidied up […]
How do some online businesses determine the prices they will charge to individual customers?
Marketing Management Explain push-through marketing and pull-through marketing. List two sales and distribution channels. Describe profitability analysis. How do some online businesses determine the prices they will charge to individual customers?
Describe how the current event has specifically affected your own purchasing decisions.
In your initial post, identify one current event that you believe is affecting how consumers are making buying decisions. Then, address the following: Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior. Describe how the current event has specifically affected your own purchasing decisions.
What specific aspects of that brand establish its brand equity?
Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use […]
