Paper details: I would like you to think about the process described in the case – asking four executives to each develop a plan and then having Marcus and the consultant decide what to do. What are the good points and bad points of this approach? What traps might it fall into? How might it […]
Category Archives: Marketing
Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal.
Analyze the primary and secondary markets that you want to target for startup company Magic Spoon cereal. Include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Examine the relevant consumer behavior of the target market. (2 pages) And Prepare a positioning […]
Formulate a strategic marketing plan justified by the findings of your research and analysis. The timescale for the strategic marketing plan is to be determined by you, depending on the issues/opportunities understood within the analysis.
ASSIGNMENT DETAILS & INSTRUCTIONS: This assignment is to be read in conjunction with Surfdome Company Information in the Appendix. This is an individual assessment where you are required to: 1. Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector. 2. Identify and evaluate the strategic options for Surfdome 3. Formulate a strategic […]
Explain the meaning of Fader´s cardinal rule “Not all customers are created equal” according to the ideas analysed in class. What is the difference between customer service and customer centric strategies? In your example and reflection, comment on why CRM is a central element of a successful CCS/CCM strategy? Theoretical Support + Example + Reflection
Questions Q1. What is the so-called first step in Neil Patel´s8-step methodology in Growth Hacking? Why is this step determinant to the success of the next steps? What is the metric that you would use to measure and determine viral growth? Theoretical Support + Example + Reflection Q2 Explain the meaning of Fader´s cardinal rule “Not all […]
What research should be conducted in the future? What tools and methods? How extensive? What are the pros and cons of research in this region?
Tactical Details Marketing Mix – What role will each of these play? Use headings for each section. Product – Attributes, packaging, functionality. What features are standardized or localized? Advertising – TV, Radio, Direct mail, Print, Internet (rationale for use in this country / region) Sales Promotion – Coupons, Point of Purchase promos, samples, trade shows […]
State the marketing research problem. Describe how you selected the respondents for the interviews and focus groups.
Step 1: Develop a Marketing Research Problem Develop a marketing research problem that interests you. This marketing research problem needs to be different from the marketing research problem for your group marketing research project. You can choose problems from your own experience, your work experience, or something else that interests you. Here are some examples: […]
Discuss How big should the sample size be for the interviews and the survey?
What is the population of interest? In other words, who will potentially buy the new Wii Sports? Are they current customers, does Nintendo want to attract new customers who own a Wii but do not play Wii Sports, or is the company also targeting potential new customers who do not yet own a Wii? How […]
Examine the different types of strikes. What is the purpose of picketing during a strike? During a union drive and election, what are the guidelines regarding employee picketing?
Topic: Examine the different types of strikes. What is the purpose of picketing during a strike? During a union drive and election, what are the guidelines regarding employee picketing? Paper details: Paper must be a minimum of 3-4 paragraphs. And each paragraph needs to be a minimum of 3-4 sentences. Thank you.
Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.
The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns. For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into […]
Evaluate the impact of the rising awareness of sustainable consumption on consumer behaviour in any country and one sector/industry of your choice. From your evaluation, draw conclusions and recommendations on how marketing to consumers will need to evolve in the future.
Essay Submission: 3000 Words Learning Outcomes Assessed 1,2,3 and 4. 1.Critically understand the connectivity between marketing and consumption, customers & customer behaviour. 2.Assess and appraise customer behaviour theories and concepts from a critical perspective. 3.Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice. 4) Critically investigate research […]
