Where does social media marketing planning fit into an organization’s overall planning framework? What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transaction phase and eventually move into the strategic phase? What are the steps in the social […]
Category Archives: Marketing
Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission.
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, […]
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
1.Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Discuss the tools and techniques you should you use to identify the project stakeholders.
Assignment Details The Woolong Company produces high-end vacuum cleaners and sells them to consumers online. They are designing a new product, and you have been hired as the project manager to oversee it. Discuss the tools and techniques you should you use to identify the project stakeholders. Describe potential risks associated with this project, and […]
Write a business report leading to the development of a marketing plan.
Purpose To assess your ability to: • Construct an integrated marketing program that delivers superior results related to the Promotion in the USA. • Integrate established marketing principles into the discussion. • Write a business report leading to the development of a marketing plan. Overview For this assignment, you will be part of a team […]
Compare the risks to payer and provider of each reimbursement methodology.
Imagine that you are the Revenue Cycle Manager and Independence Hospital. You are asked to provide an analysis of the current reimbursement processes and their effect on financial management decisions. You are asked to perform an analysis of cash flow based on a key element of the revenue cycle- claims processing. Cash flow is the […]
What are the ethical issues? What are some examples of how this marketing practice could be misused and could lead to unethical actions? What Catholic Social Teaching principles apply?
“CST Applications” to Place and Price Strategies , post to the designated Canvas Discussion location your response to two different “Issues” listed below. (a) Separately explain how each issue is or is not ethical from a marketing standpoint AND from a Catholic Social teaching standpoint. Be specific. (b) Provide a company example of at least […]
1) How would you deal with consumer concerns about privacy in their relationships with retailers? Discuss. 2) Describe three unethical, but legal acts on the part of retailers that you have encountered. How have you reacted in each case? Discuss. 3) A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel further to reach you. How could you use a merchandising, pricing, and communications strategy to overcome your disadvantageous location? Discuss.
1) How would you deal with consumer concerns about privacy in their relationships with retailers? Discuss. 2) Describe three unethical, but legal acts on the part of retailers that you have encountered. How have you reacted in each case? Discuss. 3) A competing bicycle store has a better location than yours. It is in a […]
Explain five reasons why Excel is used in the Business Environment. Use the Web to do your research
Excel was released in 1985, and it has grown to become arguably the most important computer program in workplaces around the world. Whether you are budgeting, organizing client sales lists, or need to plan an office social gathering, Excel is a powerful tool that has become entrenched in business processes worldwide. explain five reasons why […]
How has the audience behaviour changed because of the technologies evolution today? Whether that is positive or negative.
The report needs to be broken down into two parts – the evolution of the technology and then the impact on the target audiences behaviour because of the evolution/feature update etc. Secondary research is needed to support evolution Key information required Evolution of technology Main updates, releases, evolution points 5 to 8 years max. Example: […]
