Research the history of the newspaper, changes in ownership, layoffs, mergers, circulation history, etc., but your main focus should be on how they’ve done their digital paywalls. 2. Analyze the business model, particularly the advertising. Do the ads make sense? How are they targeting (if at all)? Contact their advertising people and ask them about […]
Category Archives: Marketing
Describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck.
Write a 5-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck. Based upon your analysis of the environment and application of the 4Ps; identify and […]
Develop five questions you would ask a customer that wants to explore eCommerce for the first time. How would the answers to the questions assist in developing a marketing plan?
This is not a traditional paper so no APA style is needed. But please use a source and the proper citation. Develop five questions you would ask a customer that wants to explore eCommerce for the first time. How would the answers to the questions assist in developing a marketing plan?
Identify two new target market segments for Marston’s Distinctive Inns in the UK market. This must include justification for the selection of each target market, customer profiling and market positioning versus the competition.
Marstons Plc Based in Wolverhampton, Marston’s Plc has been involved in brewing beer for over 180 years and today is a leading independent brewing and pub retailing business with sales of £1.14m, £104m profit before tax and 14,300 employees (Marston’s, 2018). Marston’s Plc is listed on the FTSE all share index. Marston’s is one of […]
Describe how global managers are able to influence management decisions despite cultural and language differences.
Describe how global managers are able to influence management decisions despite cultural and language differences. Discuss current management practices and principles used in the current global business environment. Use effective communication techniques. Use team and problem-solving skills to collaborate on a project.
Define the ethical issue in the light of the facts,Identify major theories or principles that relate to the case.
Paper details: Murphy et al. Case Studies (600 points, 43%) Weekly cases are assigned from the Murphy, Laczniak and Harris (Murphy et al.) text. Be sure to apply ethical and social responsible theory to your discussion of the case and accompanying questions. This outline is from pp. 55-56: 1. Determine the facts—what, who, when, where—i.e. […]
Discuss,Is it well defined using Andrews & Shimp’s (2018) suggestions: behavioral (past purchases), psychographic (needs, values, and attitudes), demographics (age, sex, income, and ethnicity), and geodemographics (where consumers reside)?
Reply to the attached students discussion board . The instructions for the reply is as follows: Review another class member’s target audience. Is it well defined using Andrews & Shimp’s (2018) suggestions: behavioral (past purchases), psychographic (needs, values, and attitudes), demographics (age, sex, income, and ethnicity), and geodemographics (where consumers reside)? Include one quote from […]
Describe which 2 types best describe your target audience? Include the description of each one and short explanation of how it relates to your target consumer.
Target Audience Part 1 Describe Your Target Audience Demographic Before you know how to message or where to spend your advertising money, you must know who you are trying to influence. The more details about your target market or target audience you provide, the more effective the marketing communications. Andrews & Shimp (2018) descirbe a […]
Discuss,Select a brand for your Integrated Marketing Campaign. You will be working to create a marketing campaign for this brand throughout the course. You can choose one from the list below or pick one of your own. If you want to choose another brand, send me an email 24 hours before the due date for approval.
Part 1. Select a brand and/or specific product line. Select a brand for your Integrated Marketing Campaign. You will be working to create a marketing campaign for this brand throughout the course. You can choose one from the list below or pick one of your own. If you want to choose another brand, send me […]
What are the common themes discussed in these sources?
For this assignment, prepare a references page in APA style in which you include all the sources you plan to discuss in your literature review (AT LEAST seven, no more than ten). Because formatting is an important consideration in this assignment, attach it as a Word document. DO NOT post directly on Blackboard. For this […]
