Category Archives: Marketing

Explain the importance of the strategic marketing mix and the concept of positioning, and its effects on the implementation of the strategic marketing plan.

Topic: The importance of the strategic marketing mix and the concept of positioning Paper details: An essay that explains the importance of the strategic marketing mix and the concept of positioning, and its effects on the implementation of the strategic marketing plan. 4 pages Minimum of three academic references. APA style, include citations and references

Develop a Culturegram focusing on different areas:economic and financial factors, national culture and social systems, political environment, and legal and regulatory systems, geographic profile and map, and business culture

Mexico If a marketing plan is to be successful, it will need to fit into the economic, political, legal/regulator, social and cultural environment of a specific country. In Week 2, we will create a 2-3 page culturegram over a country of your choice in the Week 2 – Developing a Culturegram assignment. You will focus […]

Conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics.

he purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. Review the topic materials “Forms of Marketing Research” and “The Marketing Research Process.” Using what you have learned about marketing research, assume the role of a marketing professional […]

Discuss:How the entry process failed during an 18-month period from now until March 2022 and why: negative turns of events, warning signs you ignored, protracted decisions, assumptions that proved false, etc.

1. Two A4 size pages 2. Include executive summary 3. How the entry process failed during an 18-month period from now until March 2022 and why: negative turns of events, warning signs you ignored, protracted decisions, assumptions that proved false, etc. 4. Text should written as if audience is board of directors as well as […]

Explain how marketing decisions are made to target the consumer

Competency In this project, you will demonstrate your mastery of the following competency: Explain how marketing decisions are made to target the consumer Scenario You work in the marketing department at Java Been, a busy café that is open from 6 a.m. to 9 p.m. and primarily serves coffee and simple café-style food. Java Been […]

Demonstrate how the promotion mix strategies will be used. or specific, including message and media decisions.

Using THREE (3) of the 5 major promotion tools (i.e., advertising, sales promotion, personal selling, public relations, direct and digital marketing), develop an Integrated Marketing Communications (IMC) campaign. Each strategy must be able to be implemented by Foodbank. Aspects you need to address include: •Which promotional tools or elements should be used and the relevant […]

Develop and present specific objectives for Mobile Manufacturing, the company in the scenario.

Assignment Objectives: Be aware of the role of marketing in the global economy. You will be expected to develop and present specific objectives for Mobile Manufacturing, the company in the scenario. Assignment Description Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release […]

dentify how the new entrant could place itself into an area of need in the market, including the elements of differentiation that will make your offering successful against the competition

This section of the paper will address product differentiation and positioning within the current market, so it will evaluate current competitors and look for an opening that is not being served. You will need to fully analyze the market for current competitors and how they are each positioned. You will need to identify how the […]

What is the method used to distribute the product or service to the consumer or customer?

Choose any consumer product. Next, go to their website. Select one market segment and answer the following in regard to their marketing mix. Person completing assignment on a laptop.What is the specific product or service you chose? What is the method used to distribute the product or service to the consumer or customer? What pricing […]