Describe a situation that would require you to adapt the price of your product or service.

Referring to the same novel health care product or service you came up with last week, determine how you would assess demand for the product or service and the cost to produce your product or deliver your service. Also determine how you would establish a price. Provide specific examples and a rationale to support your […]

Discuss How your New Shoes organization can remain competitive from a Marketing perspective

How your New Shoes organization can remain competitive from a Marketing perspective Summarize your decisions throughout the simulation and the current status of your NewShoes organization. Explain how you analyzed your results from the previous decision period using the purchased market research, the Income Statement, Dashboard, and other tools available to you. Explain your Competitive […]

Critically evaluate the associated marketing strategy of the brand in relation to its business performance in the specified sector

critically evaluate the associated marketing strategy of the brand in relation to its business performance in the specified sector, and then (ii) propose marketing objective(s) and recommendations of marketing strategy to the brand. I chose Gatorade as the brand. The Directions says “Your recommendations may concentrate on one or a combination of the marketing elements […]

Describe consumer emotions and demonstrate how they help shape value.

Understand what initiates human behavior.Classify basic consumer motivations.Describe consumer emotions and demonstrate how they help shape value.Apply different approaches to measuring consumer emotions.Understand how different consumers express emotions in different ways.Define and apply the concepts of schema-based affect and emotional contagion

Analyze the current market situation, considering relevant internal and external factors using appropriate frameworks and summarizing them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea) and relevant stakeholders, collaborators and/or competitors

Analyze the current market situation, considering relevant internal and external factors using appropriate frameworks and summarizing them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea) and relevant stakeholders, collaborators and/or competitors; Segment the market for the selected product (good, service, experience or idea), justifying your approach […]

Explain the unique advantage your product has over competitors. How does your product or service meet the needs or fix the problems of your target market?

Provide a brief summary of each section of your marketing plan. The executive summary will vary widely from plan to plan, but keep it concise and focus on the information that is most important for your audience. Briefly describe the current state of the industry. Include the industry’s size, growth rate, and important trends. Good […]

Describe the marketplace and identify a product or service that you feel would benefit from a marketing plan.

Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?