RESEARCH PRODUCT: White claw TARGET MARKET: Gen Y. Answer this questions: Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will […]
Category Archives: Marketing
What does the result reveal about McDonald’s current positioning on these attributes, based strictly from your perception?
McDonald’s is interested in your opinion of how it would stack up on a perceptual map against Burger King, Wendy’s, Taco Bell, and Chick-fil-A on the attributes of convenience and product quality. Create the map by putting convenience as the vertical axis (high at the top and low at the bottom) and product quality as […]
What was your most interesting discovery or takeaway from the video?
5.2 – Learn & Earn (LinkedIn Learning) Review the following LinkedIn Learning resource: Introduction to Graphic Design (LinkedIn Learning/4:12) . Graphic design involves various skills and tools used to create the “image” of the brand, otherwise known as a logo, product packaging, and messaging. Summarize in 1-3 sentences. What was your most interesting discovery or […]
After going through the Case let suggest giving reason what should Troy do?
Sales Management Case Study Assignment 4 (5 marks) LO S2.3 Illustrate the importance of sales organization designs and sales force deployment LO S2.2 Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance. Caselet 1– Troy Wells, Sales manager for Trident Manufacturing, is reviewing the year-end sales reports for […]
Why is motivation important in consumer behavior?
Think about a role of motivation in marketing and consumer behavior. What is motivation in marketing contexts? Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).
Identify what you consider to be 4 key areas of knowledge that are very important for a salesperson to be well-informed about.
Marketing Assignment 1. A salesperson cannot succeed without a strong supporting cast. Identify 4 key positions in a business that do not involve making a sale yet have a major impact on sales success. In each case explain how the position supports sales 2. Identify and explain 4 types of non-verbal communication and give an […]
What benefits do you derive from the consumption of the brand?
Think about a brand that you can link to your past memory and describe the followings: What is the relation between you and the brand? How does the relation influence your consumption behavior? What benefits do you derive from the consumption of the brand?
Create a website or re-design an existing website using WordPress or another web design software.
Website design. Create a website or re-design an existing website using WordPress or another web design software.
What are their strengths and weaknesses?
Marketing Question Write a one-page paper with your opinions of the chosen concept for the restaurant you studied. The brand as a whole their purpose, positioning, voice, look, and consistency along with good quality food and outstanding service is what makes up a memorable experience and a great restaurant that attracts customers and keeps them […]
Are consumers likely to make most purchases directly from manufacturers in the near future?
Part-A: Case Study Max Marks-5 Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: In addition to the list […]
