Submit a professional written and oral report detailing a marketing plan for a North Carolina company that currently has domestic (or only limited international) business to begin selling products and/or services in a foreign market. The objective is to prepare for a new business opportunity into a country that you select. The project should serve […]
Category Archives: Marketing
Identify and discuss the segmentation strategies in international marketing.
Segmentation in international marketing creates additional challenges for marketers. Identify and discuss the segmentation strategies in international marketing. Illustrate your answer with relevant company examples.
Describe the three most important rules of media buying and why they apply to your client.
You have been assigned the task of purchasing media for your client’s advertising campaign. Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.
How would your packaging and pricing differ if you knew the price elasticity is 1.3, and how would this impact your pricing decision?
Explain your pricing system, your final price you would offer, and how you determined that price. How would your packaging and pricing differ if you knew the price elasticity is 1.3, and how would this impact your pricing decision? b: Based on the location of the hotel, if the hotel was to expand its services and […]
Explain the data collection and sample constructs.,explain the modelandits variables and identify the databases used.
Define your research aim/problem and the context/setting of your research. Define your research questions or hypotheses and explain the theory you have applied to determine them.Explain, in practical terms alone, the research methodology and approach you have adopted toward achieving your research aim. Explain the data collection and sample constructs.For quantitative methods: explain the modelandits […]
Determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour toward the FMCG product you analysed in your first assignment, i.e. Tide Pod, documenting your findings in a formal project report.
Design and conduct a survey to determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour toward the FMCG product you analysed in your first assignment, i.e. Tide Pod, documenting your findings in a formal project report.
Identify where the product is sold,How is the company getting its product to market?
Accurately identify where the product is sold. Accurately detail the chosen product’s distribution channels. How is the company getting its product to market? What distribution strategies are being used to effectively create a competitive advantage? Provide an evaluation of place strategies and place’s effect on business success. Describe how the company’s distribution decisions affect the […]
Provide a description and explain the situation based on the New Shoes simulation
Section III: Your NEW proposed Marketing Mix for your New Shoes company NEW Proposed Marketing Mix (Product, Price, Place, Promotion) This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation Section IV Marketing Action Programs Controls […]
Discuss how the four components of the marketing mix affect each other with reference to the Red Bull case.
1)Please identify the key elements in Red Bull’sglobal marketing strategy. What are the factors that have helped Red Bullto build a successful global brand?2) How does Red Bullapproach the issue of standardization versus adaption? What are benefits and drawbacks associatedwith the respective strategies? Does the company think global and act local? Does it also think […]
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.
