Category Archives: Marketing

How can value best be measured in a supply chain context?

Value in a supply chain 1 Explain what is meant by the term value in a supply chain. How can value best be measured in a supply chain context? 2 Why are processes important in terms of managing logistics? Suggest how the processes of plan, source, make, deliver and return might differ in the case […]

How can a balanced set of measures of performance be developed in order to address stakeholder satisfaction and stake holder contribution?

Traditional cost accounting What are the shortcomings of traditional cost accounting from a logistics point of view? How can costs be allocated to processes so that better decisions can be made? Who are the key stakeholders in a business, and what needs to be achieved in order to satisfy them? How can a balanced set […]

Explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain

Value and logistics costs Explain the concept of value and its implications for managing the supply chain; Explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain; Identify how better cost information can be used to create more value.what is meant by the […]

What has caused the ‘matrix twist’ between CleanCo and its retail customers?

Matrix twist Questions 1 What has caused the ‘matrix twist’ between Clean Co and its retail customers? 2 What actions are needed to straighten out the ‘matrix twist’? 3.Explain how marketing and logistics functions should work together to develop segmentation plans that can more easily be made to work in practice, and to create more […]

Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

4.3 – Marketing Plan: Marketing Information & Research Customer Decision-Making Profile Do the following: • Identify what information is needed, the key questions, and marketing research recommendations. • Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Determine which target market or markets your company is best positioned to serve

3.3 – Marketing Plan: Market Segmentation (Target Market) & Positioning Map Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation. Also, recall that positioning refers to the way in which customers perceive your product offering relative to the competition. Do the following: • Consider how best to segment the […]

What was your most interesting discovery or takeaway from the video?

3.2 – Learn & Earn: (LinkedIn Learning) Review the following LinkedIn Learning resource: Digital Marketing Foundations (LinkedIn Learning/2:09) Summarize in 1-3 sentences. Considering the changing dynamics of the marketplace and consumers, it is important that leaders understand the role that digital marketing plays in connecting, communicating, and collaborating with customers. In many cases, this means […]

Describe how these cultural influences and homes relate or remind you of your own personal experiences?

Before beginning this Art Journal, be sure to view the supplement Web Link That Far Corner – Frank Lloyd Wright in Los Angeles. (https://www.youtube.com/watch?v=3juSckHif90) This documentary focuses on the unsuccessful homes that Frank Lloyd Wright designed while attempting to re-invent himself in Los Angeles in the early 20th century. Time has changed the opinions that […]

What are the types of cultures that exist in buying centers?

B2B markets Identify the stages in the B2B buying process. How do you perform a vendor analysis? What are the various B2B markets? Identify the stages in the B2B buying process. How do you perform a vendor analysis? What are the six buying roles? What are the types of cultures that exist in buying centers? […]