The one page abstract should identify: (1) the name of the firm, (2) a short description of the firm’s purpose, (3) reasons why you chose to prepare a marketing plan for this firm, and (4) key issues the firm is currently experiencing.
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How do you develop your analysis or argument?-What does this contribute to our understanding of either the literature, author,-era?
In addition to the context and concise statement of purpose noted above, for this course, the author’s note should also include an overview of your process with this paper what was challenging? What concerns do you have? Etc. Abstract: Summarize your paper in a paragraph being as specific as possible—what are you claiming? How do […]
