Personal project challenge Change is the only constant. Take an existing organisation and write the brief that enables it to pivot. In the commercial world being able to explain your thinking in simple communications is critical to growth, attraction of clients and survival in an ever changing business environment. You are required to find an […]
Tag Archives: advertising campaign
Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are […]
