What are the objectives of our campaign as they relate to brand awareness, knowledge and interest, favorable attitudes and image, and purchase intentions? How much money do we need to spend to achieve our campaign objectives? What budgeting method will be employed?Discuss

• Competitive Review Identification of the important direct and indirect competitors for the product. For each competitor, focus should be on factors such as sales, market share, growth, key benefits, positioning, advertising and promotion budget, promotion program mix, message and media strategies, and an overall assessment of strengths and weaknesses. • Segmentation, Targeting, and Positioning […]

Why do companies spend millions of dollars on advertising their products?Explain

Paper detalis: Write a 2 page persuasive argument paper on the following topic: Why do companies spend millions of dollars on advertising their products? 1. Make sure it follows all MLA guidelines 2. Make sure you have a minimum of 3 sources 3. Make sure you have 2 references per paragraph formatted MLA 4.Make sure […]

What CRM is being used? Who are the company’s STP efforts aimed at? Where does it position itself in the market? This list is not exhaustive.

Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]

Explain How is the company utilising social media? What types of messaging/ conversations are taking place and how does this reflect/ reinforce positioning and brand personality?

Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]

What should you consider while arranging an AD campaign?Discuss

Briefly, each student’s speech is to be 4-5 minutes with 3:30 minimum and 5:30 maximum on a topic that (a) relates to your major, (b) is fairly general in nature, and (c) interests you. For example, if you are a Corporate Communication major, you may have a topic regarding email protocol for all new employees […]

Evaluate the ad from a biblical perspective. Does it promote sin or biblical morality?

Choose an advertisement from a magazine and study it carefully. Jot down your observations to the following questions: Who might the ad be targeting (age group, gender, social group, etc.), and why do you think so? Who are shown to be users of the product in the ad? What visual strategies are being employed to […]

What power do we have as a consumer? How can we change the way media portrays women and girls and the ways in which women and girls view themselves?

The director and interviewees in Miss Representation talk candidly about their experiences with sexism. What connections or empathy did you feel with the experiences presented in the film? What are your unique experiences? Some critics claim the “glass ceiling” no longer exists for women in entertainment. Others argue that the successes of Nancy Pelosi, Hillary […]