Further assignment instructions In the Singapore Air case you discover that Singapore Airlines (SIA) has been ranked as the best airline in both independent and customer surveys for nearly 3 decades. It serves as a model of a continuously changing organization continually modernizing, stretching, and serving customers in ways that stimulate strong loyalty and brand […]
Tag Archives: Airlines
If none are currently used, how could surge pricing benefit your current company or future organization?
Discuss your personal experience with dynamic pricing (airlines, hotels, Uber, event tickets, etc.). Also, discuss any professional experience including: What revenue-management methods does your current or future company (a company you would like to work for in the future) use if any? If none are currently used, how could surge pricing benefit your current company […]
What benefits do airline customers seek when they buy air travel tickets?
Assignment: Case Study – Marketing in Action (PLG1) Marketing in Action: Low Cost Airlines Take Off Airplane on runway showing partial fuselage and one wing and an engine with sunrise in the background.Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. […]
Identify two to three common threads that relate to the course textbook.
Topic: Service Blog You will be required to post two service blogs outlining and analyzing service encounters. After each service encounter is described, the experience will be analyzed in relation to the course and textbook chapter concepts. Each of us experiences service encounters including at restaurants, banks, airlines, phone and cable providers, on busses, at […]
What digital technologies does each company use to engage you, keep you informed-create a unique customer experience?
Assignments 1 & 2 PART 1: 1. Why are businesses experiencing a digital transformation? 8. Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that you do business with. What digital technologies does each company use to engage you, keep you informed, or create a unique customer experience? […]
Analyze What are airlines impact on the climate and how is the industry responding to this issue?
Topic: What are airlines impact on the climate and how is the industry responding to this issue? An analysis of business strategies for improving aviation sustainability and promoting corporate social responsibility.
Analyze West Jet Airlines compared to its 3 main competitors, using normalized metrics to provide beneficial insights.
You will complete a value chain analysis of West Jet Airlines compared to its 3 main competitors, using normalized metrics to provide beneficial insights.
