Tag Archives: Armour

What conditions in the environmental climate of sport apparel have enabled Under Armour’s success or contributed to its challenges?

Under Amor 4 C’s First, read Chapters 3 and 4 in your text on the sport marketing process and sport marketing research, as well as the articles “What Under Armour Knows About Branding That Its Competitors Don’t” and “How Under Armour Lost Its Edge.” Also watch the video Why Stephen Curry Left Nike for Under […]