For this week’s discussion, review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Table 20.1 Some Morally Difficult Situations in Marketing Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is […]
Tag Archives: Armstrong
What do you think about it-Do you think that it impacts the accuracy of the responses? Or, do you think it is necessary?
Armstrong, J.S. (1975). Monetary incentives in mail surveys. Public Opinion Quarterly, 39, 111-116. Find information (the survey, an article, etc.) that describes a particular monetary incentive that was used in a real survey. What do you think about it? Do you think that it impacts the accuracy of the responses? Or, do you think it […]
