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How did your purpose and audience shape the way in which you wrote your argument?

Argumentative Essay DIRECTIONS: Below your assignment, include answers to all of the following reflection questions. How did your purpose and audience shape the way in which you wrote your argument? (1-2 sentences) What was the most difficult part of writing your argumentative essay? (2-3 sentences) Which appeals did you use and how do you think […]

What types of executive compensation were addressed in the article?

Unit 6 Article Critique Many people today believe that U.S. executives are paid too much while others believe that the size of their compensation packages are justified. For this assignment, choose a peer-reviewed article to review. Find an article about executive compensation that is of interest to you. The article must be at least three […]

What types of executive compensation were addressed in the article?

How effective do you think this PSA would be in creating more tolerant public attitudes toward people with mental illness?

Mod15_DiNai Parker_Stigma The message of the PSA: What thought feeling does it seek to create in the audience? The kinds of persuasive strategies used: What method does the PSA use to convince the audience? Your assessment: How effective do you think this PSA would be in creating more tolerant public attitudes toward people with mental […]

How can do better in terms of this terrible fact that we spend more money on healthcare than all our peer countries, yet have worse health outcomes?

Blog Post Assignment Prompt: You have been hired by a national on-line news outlet to write an 800 – 1000 word blog post. Your audience is college-educated consumers of the news who are well-informed generally, but are not considered to be well-informed regarding your topic. Your task is to write an educational, informative post, that […]

How did you use eye contact, the volume of your voice, or other means to connect with others during the discussion?

Using a word-processing program, write a two- to three-paragraph evaluation of the discussion. Include responses to these questions in your evaluation. What did you do in advance to prepare for the discussion? How well prepared were you? What rules were created for the discussion? Were they followed? How well did you present your viewpoint? How […]

Analyze the company’s approach to each of the three types of media used to promote this brand or product.

Integrated Marketing Communication Your assignment is to analyze a company’s approach (any company of your choice) to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media by doing the following: Research and define the marketing terms: earned, owned, and paid media. Choose a brand or product sold by […]

Did the user testing reveal further improvements that could be made to either prototype?

Conduct a user test of your prototypes with at least 8 participants. If possible, use participants that are within the target audience for your particular product being studied. Prepare a simple script to guide your testing sessions. There are two required components of the user testing providing you with both quantitative and qualitative data. Prepare […]

Describe at least two interactions and how they are different from one another.

In Lesson 1, we discussed audience awareness. As you move forward in our course, think about audience. Think about audience in all things that you do. If your coffee is not right at Starbucks, then think about the barista as your audience before you air your grievances. If you need to bring something up to […]

Explain your 5 step process and how your plan relates to your target audience.

Write a well-sourced paper not to exceed 2 pages on how you plan to do the integrated marketing communications for your product. Explain your 5 step process and how your plan relates to your target audience.