7.3 – Assignment: Case Study – Facing Some “Home” Truths (PLG1) Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas Airline flying above the clouds.Analyze the following case study from the Hunt Library: Baumann, C., Bretherton, T., Troy, S., and Taksa, L. (2017). Facing Some ‘Home’ Truths: Brand Backlash and the Case of […]
Tag Archives: Baumann
Did the news report properly contextualize the original research in the literature?
In this paper assignment you will be writing a double-spaced 5-to-6-page memo (12 pt. font, 1 in margins) to the reporter, Minerva Baumann, about her article. The premise: you and Baumann (the author of the news article) are part of a guild of writers who are working to improve the accuracy and clarity of their […]
